Custom Sports Reports

Score More Revenue

Are you getting the full value of your fans’ passion? Can you justify to agencies and advertisers the cost of advertising on your broadcasts? Can you show sponsors the ROI data they want?

Data that Sell Sports

Arbitron Custom Sports Reports deliver audience and engagement data that can help you sell your team, your broadcasts and your advertising.

Sell Your Total Audience

To Radio Sports Broadcasts

Arbitron Custom Sports Ratings focus on your game-related programming only, which allows you to demonstrate the undiluted value of your team. With Arbitron Custom Sports Reports, you can:

• Justify the rates your entire broadcast deserves—pre-, post- and in-game
• Get the listener information you need to make the sale
• Make your pitch with Arbitron: audience research that agencies and advertisers trust and accept.

To TV Sports Broadcasts

If you rely on TV ratings alone to sell your sports broadcasts, you’re drastically underselling the size and value of your audience. Traditional TV ratings fail to account for the substantial number of people who watch your games out of their homes. Without knowing the size of your out-of-home audience, you’re missing out on ad income.

It’s People Who Count

Arbitron’s proprietary Portable People Meter™ technology neatly solves the problem of measuring your out-of-home and on-the-go sports audiences. This passive system automatically tracks an individual’s exposure to any audio signal.

The Portable People Meter system measures the person, not the household. No matter where the individual is—at a sports bar, a friend’s home or a hotel. And no matter what device plays the broadcast—a computer, cell phone, PDA or TV.

Portable People Meter™ is a trademark of Arbitron Inc.
Last updated: 3.17.09