Over a century ago, Coca-Cola was introduced in Atlanta by pharmacist John Pemberton. Since then the brand has quenched America’s thirst with memorable, emotionally driven advertising.
The history of Coca-Cola’s advertising is nearly as long as its history as a company. This paper follows that history and how radio played a role from the early days on variety programming to 2010’s FIFA “Wavin’ Flag” campaign.
Download Refreshing the World: Coca-Cola and Radio (PDF)
Relive Your Memories of Coca-Cola Advertising
Coca-Cola honors the FIFA World Cup tradition of celebrating football with this memorable song.
This iconic ad teaches the world to sing with one of the most recognized advertising tunes in history.