Arbitron Releases Radio Industry's Midseason Professional Baseball Report
Report provides advertisers with audience snapshot of 2010 Season in advance of the World Championship 8.4.10
Goin’ Mobile—The Impact Of Smartphones On American Life
Everyone knows that mobile devices are a game-changer for both consumers and media companies—they're always "on" and people never leave home without them. But how have Americans really been impacted by smartphones and what are the implications for broadcasters? At the 2010 NAB/RAB Radio Show, Jacobs Media and Arbitron will present "Goin' Mobile," a combination research project-documentary that follows the lives of real 18-49-year-old smartphone owners from around the country. Its video segments have elements of fun and surprise, while packing a great deal of information and thinking into a fast-paced, one-hour session.
NBC Olympics Case Study
A ground-breaking study from Arbitron for the NBC coverage of the 2010 Vancouver Winter Olympic Games revealed new insights about consumer engagement.
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