Away-From-Home Audience Puts Sports Viewing in the Red Zone 2.1.10
Diary Progress Report
Cell-phone-only sampling is underway in ALL Metro markets in all 50 states. By the end of the Fall Survey, Arbitron will receive listening diaries from approximately 27,000 cell-phone-only homes.
The Summer 2009 Diary Survey achieved major advances in sample quality, including:
- Double-digit boost in 18-34 DDI sample quality metric
- Solid gains with 18-54, Black and Hispanic In-Tab
- 94% of markets in Summer survey met or surpassed the 80 DDI Benchmark
Learn more about the sample performance during the Summer Survey, including the impact of cell-phone-only sampling, at my.arbitron.com.
