Insights on the Many Ways Radio Reaches Americans
Discover radio’s role in the lives of Americans in Radio Today by the Numbers.
In the Spring 2012 edition, you’ll find new research showing that when they want audio entertainment, consumers spend most of their time with radio. You’ll also discover the impact radio ads can have on brand awareness and purchase intent. And you’ll get facts and figures on when and where radio listeners go for lunch.
Radio Today by the Numbers uses authoritative research from Arbitron, Scarborough Research, 2012 USA TouchPoints and the Radio Effectiveness Program, Ipsos OTX 2010-11 to quantify how radio delivers.
This colorful quarterly publication will help:
Put radio’s compelling numbers to work.
Download the entire brochure or selected pages below.
Previous Editions
Winter 2012 edition of Radio Today by the Numbers (PDF)
Fall 2011 edition of Radio Today by the Numbers (PDF)
Arbitron invites you to include the images from Radio Today By the Numbers in your PowerPoint presentations. If you just reference the numbers, remember to include the source of the data. Click below to enlarge each image.
Last updated: 5.11.12