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Radio Today Insights Library
This library houses a compilation of studies, stats, articles and more to help you better understand radio’s role and power in the community.
Advertiser Case Studies
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Radio Provides Digital Advertising Success
Learn five winning strategies for digital advertising from an advertiser that took advantage of radio’s loyal listeners online.
Download the pdf |
2/15/2013 |
Digital advertising |
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Six Flags and Radio: In-Depth Analysis, Flawless Execution
Learn how the use of PPM radio data in a marketing mix model led to record ticket sales and revenue for Six Flags.
Download the pdf |
11/6/2012 |
Radio Effectiveness |
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Speaking the Language of Diversity: AT&T and Radio
Learn how AT&T builds cultural connections with outreach anchored by radio. The telecommunications services giant also reveals how it uses radio to deliver targeted messages in different languages to specific population segments.
Download the pdf |
10/29/2012 |
Radio Effectiveness |
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Allstate’s Marketing: In Good Hands With Radio
Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.
Download the pdf |
8/30/2012 |
Radio Effectiveness |
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Radio Makes These Dentists Smile
Learn how one agency targets upper-income radio listeners for dazzling results.
Download the pdf |
8/30/2012 |
Radio Planning and Buying |
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Cricket Buzzes With Radio and Social Media
Discover how a major wireless provider incorporates traditional and social media to drive traffic into its retail locations.
Download the pdf |
2/13/2012 |
Radio Effectiveness, Social |
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How Novamex Quenched America's Thirst With Radio
Learn how a traditionally Mexican soft drink brand is making the translation to American consumers through partnerships with radio to build brand awareness and capture the general market.
Download the pdf |
12/6/2011 |
Multicultural Advertising |
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Refreshing the World: Coca-Cola and Radio
A look at how the beverage icon used radio advertising from its earliest days of variety shows to the 2010 World Soccer campaign.
Learn more |
11/6/2011 |
Radio Effectiveness |
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Multicultural Radio’s Role in the 2011 Chicago Mayoral Election
Review how major candidates in the Chicago Mayoral Election utilized Urban and Spanish Language radio to reach local voters.
Download the pdf |
7/27/2011 |
Political |
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US Marines Partner with Radio to Create Appealing and Effective Campaigns Targeting Young Men
Explore how a local U.S. Marines’ recruiting station successfully took advantage of radio’s relationship with its audience through event marketing.
Download the pdf |
5/15/2011 |
Radio Effectiveness |
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The Midas Touch for Your Brand: How Midas Used Network Radio to Target Locally
Uncover techniques a major auto aftermarket brand used to successfully switch from network TV to network radio.
Download the pdf |
9/7/11 |
Radio Effectiveness, Network Radio |
Radio Insights
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Date |
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The Parental “Taxi Service” Drives Shared Listening With Kids—Weekday Listening
Click on the image at left to enlarge it. |
4/28/2011 |
Youth |
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The Parental “Taxi Service” Drives Shared Listening With Kids—Weekend Listening
Click on the image at left to enlarge it. |
4/28/2011 |
Youth |
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Local Auto Dealer Radio Ad Spending on the Rise
Click on the image at left to enlarge it. |
5/10/2011 |
Ad Trends |
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Radio Listening Spikes in Aftermath of Japan Quake
Click on the image at left to enlarge it. |
5/15/2011 |
Radio in Times of Crisis |
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Radio Keeps the Community Connected in Times of Crisis—St. Louis Tornado Alert
Click on the image at left to enlarge it. |
5/15/2011 |
Radio in Times of Crisis |
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A Look at Listening for Favorite Stations Reveals Radio’s Loyalty
Click on the image at left to enlarge it. |
8/9/2011 |
Radio’s Influence |
Presentations and Brochures
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Radio Today by the Numbers, Spring 2013
A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. See the numbers.
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5/3/13 |
Radio Planning and Buying |
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Radio Landscape 2013
Three presentations that tap current data, research, and case studies to reveal radio’s pivotal role in today’s ever-evolving media landscape. Anyone planning, buying, or selling radio—from beginner to advanced—will find information and insights they can put to use today.
Part 1: Radio Delivers Massive Reach in Real Time
This compelling exploration of radio’s reach in today’s crowded media environment will also show you the different ways consumers of every age are using radio.
Download the pdf
Part 2: Radio Engages and Influences Listeners
Recent case studies will help you examine the ROI of radio advertising. Learn about the emotional connection listeners have with their favorite radio stations and how advertisers can take advantage of it.
Download the pdf
Part 3: Digital Technology Enables Expansion and Interaction
In this digital update, you’ll learn how radio connects with listeners via web, mobile, and social platforms and how radio broadcasters are adding interactivity and engagement for advertisers.
Download the pdf |
1/22/13 |
Radio Effectiveness |
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A Commitment to Radio
A compilation of advertiser success stories that demonstrates why radio works for advertisers.
Download the pdf |
5/4/2012 |
Radio Effectiveness, Multicultural, Social, Network Radio |
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