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Do Auto Dealers See More New Cars on the Road in the Future?
Auto dealers are positioning themselves to take advantage of consumers' increasing confidence in the economy. According to Scarborough Research, 89% of adults 18+ who plan to buy a new car in the next 12 months are radio listeners. These consumers plan to spend a median amount of $25,193 on a new vehicle. Data on a few key markets, pulled with Arbitron's Get-a-GRiP software, demonstrate that local auto dealers are increasing their advertising spend on radio.
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Radio Listening Spikes in Aftermath of Japan Quake
| On March 11, a 9.0 magnitude earthquake hit northeast Japan, triggering a forceful tsunami. This major world event had an immediate impact on radio listening levels in our West Coast cities, as listeners tuned in to see if the tsunami would hit their coast line. |
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The Infinite Dial
Arbitron and Edison Research released the results of their annual Infinite Dial study, focusing on trends in digital platforms among U.S. residents aged 12 and older. The 2011 edition demonstrated the continued importance of radio, in its many forms, to consumers:
- 75% of radio consumers would be very/somewhat disappointed if the radio station they use the most was not on the air
- Online radio is a complement to over the air radio
- The age of heavy radio users is closest to the population
For more detailed information, please download the full presentation at www.arbitron.com/infinitedial.
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The Parental "Taxi Service" Drives Shared Listening With Kids
Have you ever wondered about the listening patterns of kids (6-11) and tweens (11-17) when they listen to radio with their parents? Is there really shared listening—and when does it occur?
Parents and kids shared listening is highest on weekday afternoons and evenings and during the middle of the day on weekends, according to Arbitron PPM data. The time periods when parents are most likely shuttling kids to and from school, soccer, ballet and other childhood activities is when families are hearing the same music, news, sports and advertisers' messages.
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Media Life: Radio's Future Is Bright
Media Life magazine recently covered a story on the future of radio. Radio's solid listener base has held on while other media, like print, have seen a decline. It's now up to the medium to embrace new digital technologies and the advantages they provide. Read the full article.
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PPM Passport Training Program Expanded
Arbitron's popular PPM Passport Training Program has been expanded and updated to meet the evolving needs of both new and seasoned PPM buyers. The Passport courses go beyond the basics and delve into the insights about consumers' listening habits revealed by the PPM service.
Planners and buyers new to the PPM service—as well as those who already hold a PPM
Passport—will find value in the program. Those completing the course will receive an electronic badge to display on their agency Web site to show that they are on the forefront of media planning and buying.
Learn more about the newly expanded program.
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PPM ratings are based on audience estimates and
are the opinion of Arbitron and should not be relied on for precise
accuracy or precise representativeness of a demographic or radio
market.
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