All-Christmas Stations a Good Fit
for Family-Friendly Brands
It’s that most wonderful time of the year—the time when radio turns to all-Christmas music. And in the spirit of the season, research shows that parents share listening to holiday-formatted stations with their children. Last holiday season, one daypart saw shared listening with dads and kids increase by 60% and 42% for moms and kids, making this seasonal format a good fit for family-friendly brands.
Read more about the growth of this trend in a recent article
Cricket Wireless Provides Insights on Radio
Fireside Chat at AHAA Conference Sponsored by Arbitron
Talented at multicultural marketing efforts, Cricket Wireless has built its business success on serving the Hispanic and African-American consumer markets, deriving close to 40% of its revenue from the Latino market. During the AHAA Fall Conference, Cricket CMO Jaime Vasquez discussed the value of radio in the company’s marketing mix and how the company used it to drive the customers into the store. “The DJs are the opinion leaders of the community; in some cases stronger than abuela in the community,” he stated. Arbitron’s upcoming Deeper Dive issue will offer more insights on how Cricket Wireless engages with its consumer base through radio and social media.
Stay tuned for your copy.
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Arbitron Honors Coca-Cola’s Bea Perez
Earlier this month, Arbitron honored Bea Perez, former Coca‑Cola CMO and current Chief Sustainability Officer, for her commitment to multicultural marketing and radio. The Arbitron reception was held at the ANA Multicultural Marketing & Diversity Conference in Miami.
In accepting the honor, Perez said, “I see the country as a multicultural nation that we need to connect with, and radio is a great way to build connections and create shared, meaningful experiences for our consumers.”
Learn more about Coca‑Cola’s rich marketing history with radio by reading the latest in our Deeper Dive series: “Refreshing the World: Coca‑Cola and Radio.”
To see pictures from the ANA Multicultural Marketing & Diversity Conference, and to learn more about Arbitron’s efforts to promote the value of radio, visit the Arbitron Radio Today site.
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Americans Listen to 14.6 Billion Hours
of Radio Each Month
Arbitron’s new Radio Today by the Numbers brochure provides intriguing factoids on the power of radio to deliver consumers. Using research from Scarborough, Edison Media, and Arbitron, this new tool illustrates how radio delivers.
Read more about how radio delivers.
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PPM ratings are based on audience estimates and
are the opinion of Arbitron and should not be relied on for precise
accuracy or precise representativeness of a demographic or radio
All-Christmas Stations a Good Fit for Family-Friendly Brands
Cricket Wireless Provides Insight on Radio
Arbitron Honors Coca‑Cola’s Bea Perez
American’s Listen to 14.6 Billion Hours of Radio Each Month
The latest radio trends, news and studies are at your fingertips on the new Radio Today Web page.
Spanish Contemporary is the No. 2 format among Latinos
with 10% of the Hispanic radio audience, according to the 2011 Hispanic Radio Today annual study. The format is enjoyed by a significant number of English-dominant Hispanics aged 12-34. Download the study.
Radio Today Insights Update, brought to you by Arbitron, reviews radio-listening trends and provides timely insights into how radio reaches American consumers.
The Insights Update monthly newsletter features Arbitron and Scarborough research, in addition to highlighting other relevant content from around the Web.
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