Free Studies & Reports

2008

The Arbitron Bar Media Report  6.25.08

The Infinite Dial 2008: Radio's Digital Platforms  6.25.08

Spanish-Language Radio in a PPM™ World  6.5.08

The Arbitron/Scarborough Black Consumer Study 2007  5.14.08

The Infinite Dial 2008: Radio's Digital Platforms Webinar View the Webcast replay (Windows Media Player) or download the slide presentation (PDF)  4.9.08

Radio Today 2008   3.12.08

Digital Billboard Report: Cleveland Case Study (PDF)  3.3.08

Black Radio Today 2008  2.8.08

2007

The Bedroom Project: How Young Americans Use, Consume and Interact with Technology and Media  10.25.07

Urban Radio in the PPM™ World  10.07

Network Radio Today 2007  9.17.07

Black Radio Today 2007  8.24.07

The Arbitron Airport Television Study  8.8.07

Public Radio Today 2007  7.12.07

Hispanic Radio Today 2007  5.21.07

The Infinite Dial 2007: Radio’s Digital Platforms  4.19.07

Radio Today 2007 Edition: An in-depth look at radio listening nationally and by individual formats  4.13.07

The Arbitron Away-from-Home Television Viewing Study  4.12.07

The Mobile Audio Media Study  4.3.07

Arbitron Digital Media Study: Ecast Entertainment Network in Bars: A Music and Marketing Cocktail  3.22.07

What Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience  3.21.07

Arbitron Cinema Advertising Study 2007  3.8.07

Super Bowl XLI Study  2.7.07

2006

The New Latino Urban Format  10.31.06

Network Radio Today 2006  10.4.06

What Happens When the Spots Come On  9.21.06

2006 Gulf Coast White Paper (PDF)  8.15.06

The Power of Radio Continues in New Orleans and Biloxi-Gulfport-Pascagoula  8.11.06

Puerto Rico Radio Today 2006 (available in English and Spanish)  8.9.06

Public Radio Today 2006  7.27.06

The Arbitron/Scarborough Black Consumer Study 2006  7.6.06

Adult Hits 2006: Keeping Track of Jack, Bob, and Pals  6.29.06

Arbitron In-Flight Media Study  6.20.06

Hispanic Radio Today 2006  6.15.06

The New Latino Urban Format  5.18.06

Internet and Multimedia 2006: On-Demand Media Explodes  5.17.06

The Arbitron Cable Television Study (PDF) 5.01.06

Black Radio Today 2006  4.28.06

The Infinite Dial: Radio’s Digital Platforms   4.13.06

Radio Today 2006  2.14.06

The Arbitron Retail Media Study, Volume II : Consumer Interest and Acceptance of Video Displays in Retail Environments 1.3.06

2005

Network Radio Today 2005  11.1.05

Puerto Rico Radio Today 2005 (available in Spanish only)  10.17.05

The Arbitron Retail Media Study, Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores 8.15.05

Radio's Leading Indicator  7.6.05

The Arbitron Black Consumer Study 2005  7.5.05

Adult Hits: An Early Look at the Numbers Driving Radio’s Newest Format  6.14.05

Public Radio Today 2005  6.13.05

Ethnic Time Spent Listening  5.11.05

Hispanic Radio Today 2005 (available in English and Spanish)  5.5.05

Spot Load Study 2005: Managing Radio Commercial Inventories for Advertisers and Listeners  5.4.05

Internet and Multimedia 2005: The On-Demand Media Consumer  3.23.05

Riding Out the Storm  3.1.05

Black Radio Today 2005  1.28.05

Arbitron's Initiatives to Reach Males 18-24 (Webinar Replay)  1.27.05

Programming Insights from the PPM (PDF)  1.7.05

2004

Radio Today 2005  12.22.04

Power of Hispanic Consumers (available in English and Spanish)  12.14.04

The Benefits of Synergy: Moving Money Into Radio, A study by the Radio Ad Effectiveness Lab (PDF)  12.04

Personal Relevance; Personal Connections: How Radio Ads Affect Consumers, A study by the Radio Ad Effectiveness Lab (PDF)  8.19.04

Puerto Rico Radio Today 2004 (available in English and Spanish)  7.19.04

Radio’s Leading Indicator  (PDF)  7.19.04

The Arbitron Airport Advertising Study  6.21.04

Black Radio Today 2004  6.14.04

Hispanic Radio Today 2004 (available in English and Spanish)  4.16.04

Radio Today 2004  4.12.04

Black Consumer Study 2004  3.31.04

Internet and Multimedia 12: The Value of Internet Broadcast Advertising  3.24.04

How Hispanics Use Radio in Their Cars (PDF)  3.17.04

Country Radio: Fighting for the Front Seat (PDF)  3.8.04

News/Talk Radio: Fighting for the Front Seat (PDF)  3.3.04

Radio Ad Effectiveness Lab Case Study #3: Radio Ad Effectiveness Depends on Execution (PDF)  3.04

Satellite Radio… Who Wants It, and Why? (PDF)  2.20.04

2003

Radio Ad Effectiveness Lab Case Study #2: Radio’s Incremental Value for AT&T Consumer Division (PDF)  11.03

Spanish-Language Weighting Progress Report (PDF)  10.29.03

Shifting Gears: The U.K. In-Car Study  10.23.03

National In-Car Study  10.2.03

How Can Arbitron’s Portable People Meter Help You? (PDF)  10.2.03

Internet and Multimedia 11: New Media Enters the Mainstream  9.23.03

Black Radio Today 2003  6.26.03

Puerto Rico Radio Today 2003 (available in English and Spanish)  6.18.03

The Arbitron Cinema Advertising Study   5.12.03

Hispanic Radio Today 2003 (available in English and Spanish)  5.9.03

Radio Ad Effectiveness Lab White Paper #2: Radio Multiplier Effect—Estimating the Benefit of Adding Radio (PDF)  5.03

Radio Listening and War: A Special Report  4.15.03

Radio Today 2003  04.14.03

Top Arbitron Performers in News/Talk  3.25.03

Power of Hispanic Consumers (available in English and Spanish)  3.24.03

Radio Ad Effectiveness Lab Case Study #1: Radio’s Effect on Health-Care Product Sales (PDF)  3.03

Top Country Arbitron Performers  2.25.03

Internet and Multimedia 10: The Emerging Digital Consumer  2.25.03

The Arbitron Black Consumer Study 2003  1.24.03

Radio Ad Effectiveness Lab White Paper #1: Radio Ads and Product Sales (PDF)  1.03

2002

Radio on the Go: How Mexico City Radio Reaches Consumers at Work and in Vehicles  10.15.02

Internet 9: The Media and Entertainment World of Online Consumers  9.5.02

What Women Want: From Urban Radio  5.20.02

Radio's Role During a National Crisis Study  5.17.02

Handicapping the Ratings: Inside the Numbers of America’s Top-Rated Sports Stations  4.25.02

What Women Want: Factors Driving Tune-In and Tune-Out  4.10.02

Holiday Music Station Study  3.21.02

What Women Want: From AOR Radio  3.5.02

Internet 8: Advertising vs. Subscription—Which Streaming Model Will Win?  2.26.02

What Women Want: From AC Radio  2.25.02

How Arbitron's PPM Will Help Radio Grow Its Revenue  2.8.02

The Los Angeles Lifestyles Study  2.8.02

Radio Ad Effectiveness Lab Research Compendium (Word)  2.02

What Women Want: From Radio and Contests  1.24.02

What Women Want: From CHR  1.17.02

2001

What Women Want: From Country Radio  11.12.01

What Women Want: Five Secrets to Better Ratings  9.7.01

Internet Study VII: What Consumers Want Next  9.5.01

The Arbitron Outdoor Study   8.01

Broadband Revolution 2—The Media World of Speedies  6.18.01

The Need for Speed  4.26.01

The '80s: A Look at the Numbers Driving Radio's Newest Format  4.12.01

The Buying Power of Today's Country Radio Audience  2.28.01

What Are Your Salespeople Thinking?  2.12.01

Internet Study VI: Streaming at a Crossroads  2.2.01

2000

The Side Channel Study: Extending Your Brand on the Internet  12.1.00

Radio Station Web Site Content: An In-Depth Look  11.21.00

The Broadband Revolution: How Superfast Internet Access Changes Media Habits in American Households  10.2.00

Internet Study V: Startling New Insights About the Internet and Streaming  9.21.00

How Kids and Tweens Use and Respond to Radio  8.17.00

"Where Do My P1 Listeners Go?" "Where Do My P2 Listeners Come From?"  7.25.00

Small Market Special Edition Internet Study IV  6.6.00

Advertising Agencies Speak Out About Webcasting  4.27.00

L.A. In-Car Study  3.22.00

Radio's Biggest Local Spenders Speak Up!  2.23.00

Internet Study IV: The Buying Power of "Streamies"  2.17.00

1999

Five U.S. Cities Reach 50% Internet Penetration in Scarborough Study  10.18.99

Internet Study III: Broadcasters vs. Webcasters: Which Business Model Will Win?  9.2.99

America's Top Stations: A Format Profile  6.24.99

Holiday Listening Study  6.24.99

Spot Load Impact on the Radio Industry  6.99

Internet Listening Study II: Radio and E-commerce  2.99

1998

Internet Listening Study I: Radio in a New Media World  10.98

1997

Newspaper Advertisers Perceptual Study  1997