Portable People Meter
Next Generation Electronic Ratings^SM

	PPM Around the World Research Papers and Presentations PPM U.K. Test Who to Call
	Click for Large PPM World Map

The Portable People Meter (PPM™) provides audience measurement services to countries around the world. The PPM is a unique electronic audience measurement system capable of measuring any broadcast media, from radio and TV to Podcasts downloaded from the Internet. This mobile-phone-sized device that consumers wear throughout the day works by detecting identification codes that can be embedded in the audio portion of any broadcast transmission.

The Portable People Meter can provide new and improved measures of audiences that aren't available from more traditional measurement services. It is designed to meet the challenges of digital and satellite broadcasting.

Arbitron has entered into commercial agreements and granted licenses to international media information services companies to use the PPM technology for audience measurement services.

For example, BBM Canada, the Canadian industry cooperative for audience ratings, uses the PPM as the official ratings system for French-language television in the markets of Quebec and Montreal. TNS, an international company headquartered in the United Kingdom, has a license to use the PPM system and its audio encoding technology for radio and television audience measurement in selected countries in Europe, Asia-Pacific, the Middle East and Africa. Today, TNS uses the PPM technology for a variety of audience measurement services in Belgium, Norway, Singapore, Kazakhstan and Kenya.

Arbitron has also entered into evaluation agreements that have enabled audience measurement companies in numerous countries the opportunity to test the PPM system.

The PPM Around the World

PPM Selected to Measure Radio and Television Audiences in London PPM chosen for electronic measurement after exhaustive tests confirm technology is ready for deployment. 05.22.06

PPM to Measure TV in Kazakhstan TNS will use a PPM panel of 2,000 individuals to measure TV audiences across Kazakhstan beginning in 2007. 03.24.06

Portable People Meter Panel to Expand to 800 Households in Canada 03.07.06

PPM Helps Steadman Group Win Kenya Audience Measurement Contract 09.22.05

First Country Signs Contract to Use the Arbitron Portable People Meter System for Commercial Radio Ratings Norway Selects Arbitron’s Active Encoding Technology Over Device That Uses Audio Matching. 06.07.05

PPM Passes Key U.K. Validation Test Results of test in London propel PPM to next selection stage in introducing electronic radio measurement in the U.K.  02.15.05

BBM Canada First to Adopt Arbitron Portable People Meter for TV Ratings Arbitron PPM to Replace Push-Button People Meters in Quebec and Montreal.  07.21.04

Arbitron to Begin the Rollout of the Portable People Meter System as Its Radio Ratings Service in the Top 50 U.S. Radio Markets

Research Papers and Presentations

Quebec:  Similarities, Differences Using PPM The ESOMAR Research Conference Report reviews Pat Pellegrini and Ken Purdye's comparison of diary and PPM radio audience measurement in Quebec in spring and fall 2004 (PDF).

Listen Without Prejudice Dr. Pasquale Pellegrini details why Canada chose PPM for TV audience measurement (PDF).

PPM Insights from the 2005 ESOMAR Conference

Electronic Audience Measurement for the 21st Century (2.9MB PDF file) An overview of the Portable People Meter and how it meets the needs of an increasingly complex media landscape.

Shifting Gears:  The In-Car Study and Future Effects on Radio Listening Research that looks at in-car radio listening in the United Kingdom compared to the U.S. and European markets. This study by Arbitron Inc.and Edison Media Research was first presented at the NAB European Radio Conference, October 2003.

Single Source as The “Holy Grail”:  An End to the Quest? Understanding the Marketplace Effects of Media Exposure. Download the white paper.

How Kids Multitask When Using Media What the PPM reveals about the evolving media use of children ages 6-17. Download the white paper.

U.K. PPM Field Tests

U.K. PPM Field Tests Highlights of the first, full-fledged field test of the Portable People Meter in the U.K.

Continental Research The marketing and media research experts who put the PPM through its paces in the U.K.

Who to Call

Brad Bedford
Vice President, International PPM Marketing
Arbitron Inc.
142 West 57th Street
New York, NY 10019-3300
Phone:  (212) 887-1300
Fax:  (212) 887-1300
brad.bedford@arbitron.com

Richard Fiasconaro
Director, International Customer Engineering
Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046-1572
Phone:  +1 (410) 312-8665
Fax:  +1 (410) 312-8604
Mobile/International:  +1 (443) 858-5556
richard.fiasconaro@arbitron.com

Next Generation Electronic Ratings^SM and PPM™ are service marks of Arbitron Inc.