RADAR® 96-102 Enhancements Summary

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Arbitron is dedicated to making the RADAR® service—long known as the “gold standard” for network radio audience measurement—increasingly valuable to networks, agencies and advertisers. Since acquiring RADAR, Arbitron has made significant enhancements to the service on a continuing basis. This document details many of the changes and improvements that have occurred.

RADAR 102, September 2009

Sample Size:

• Sample size for RADAR 102 is 345,230.

Networks Reported:

• There are 58 networks reported in RADAR 102, the same networks as previously reported in RADAR 101.

Enhancements to RADAR Software Suite:

• The Added Reach Report can be run in prior Studies from within the current Study. Previously, this report could only be run in the current Study. To run prior studies, the user would have had to launch the software version associated with the prior Study.

• The Help system has been enhanced and expanded to include additional reports. The new HTML-based help system displays inside the user’s browser and is easier to navigate with active links to quickly locate and access the RADAR help topics.

PPM and Diary Respondents:

• RADAR 102 continues to include both PPM and Diary respondents. Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul and San Diego now join the previously included PPM markets of Houston-Galveston; Philadelphia; New York; Los Angeles; Chicago; San Francisco; Dallas-Ft. Worth; Atlanta; Washington, DC; Detroit; and Boston.

RADAR 101, June 2009

Sample Size:

• Sample size increased to 330,182 respondents.

Networks Reported:

• There are 58 networks reported in RADAR 101.
• ABC Radio Networks is now Citadel Media Networks. All ABC Radio Networks have dropped “ABCRN” from their names and have added “Citadel Media”
  • Citadel Media Advantage
  • Citadel Media Female Connection
  • Citadel Media FM Connection
  • Citadel Media Hispanic Advantage
  • Citadel Media Hispanic Select
  • Citadel Media Hot FM
  • Citadel Media Information
  • Citadel Media Music
  • Citadel Media News/Talk
  • Citadel Media Prime Access
  • Citadel Media Prime Reach
  • Citadel Media Urban Advantage
  • Citadel Media Young Adult

~ The 3-letter Network codes for the networks have not changed

Enhancements to RADAR Software Suite:

• The SCAN Duplication Analysis has been updated to allow reporting on any Daypart. In the prior versions of SCAN, the Duplication Analysis was limited to a restricted selection of broad dayparts. In R101, the restriction was eliminated to allow selection of any daypart.
• The Help system has been enhanced. The new HTML-based help system displays inside the user's browser and is easier to navigate with active links to quickly locate and access the RADAR help topics.

PPM and Diary Respondents:

• RADAR 101 continues to include both PPM™ and Diary respondents. Boston now joins the previously included PPM markets of Houston-Galveston; Philadelphia; New York; Los Angeles; Chicago; San Francisco; Dallas-Ft. Worth; Atlanta; Washington, DC; and Detroit.

RADAR 100, March 2009

Sample Size:

• Sample size for RADAR 100 is 315,112.

Networks Reported:

• There are 58 networks reported in RADAR 100.
  • ABCRN Radio Networks changes:
    • ABCRN Daytime Direction and ABCRN Morning News will no longer be included in the RADAR measurement and will now havetheir programs and clearances included in ABC Music and ABC Prime Reach. These networks will continue to be trended.
  • Premiere Radio Network changes:
    • Two new networks, Premiere Modern Women and Premiere Today’s Men, have been added.

Enhancements to RADAR Software Suite:

• RADAR Software Suite replaces PC 2010 name.
• RADAR 100 Desktop has a new look and a new icon.
  • Open the ACT 1 Affiliate System application directly from the RADAR 100 desktop (if you subscribe to this service).
  • Open the National Audio Tools Web site directly from the RADAR 100 desktop.
  • See all national radio services on one desktop portal.
  • View the new Glossary directly from the Desktop.

Parts:

• Parts’ Market-by-Market report has been expanded to include all 206 DMA markets, as well as User Selected, Top 10, 25, 50, 75, 100, 125 and 150 markets.
• The Select Parts by Daypart functionality found in SOS is now also available in PARTS. Users can now choose Day and Time(s) periods and the Parts software will select the networks with available broadcasts, providing a shortcut for users.

PPM and Diary Respondents:

• RADAR 100 continues to include both PPM™ and Diary respondents. In addition to Houston- Galveston, Philadelphia, New York, Los Angeles, Chicago and San Francisco, the new markets are:
  • Atlanta
  • Detroit
  • Dallas-Ft. Worth
  • Washington, DC

RADAR 99, December 2008

In all PC 2010 applications:

1. Sample size increased to 300,103 respondents
2. New expanded dayparts are available in addition to the current dayparts. Beginning in RADAR 99, there will be 98 dayparts. New daypart time ranges include:
   • 5A-12M, 5A-8P, 5A-7P, 6A-8P, 5A-10A, 3P-8P, 8P-12M, 12M-5A and, for Mon-Fri only, 5A-10A plus 3P-8P
   • Prior studies will not display data for the new dayparts.
3. There are 58 networks reported in RADAR 99.
4. RADAR 99 continues to include both PPM™ and Diary respondents. In addition to Houston- Galveston and Philadelphia, the new PPM markets are:
   • New York, which includes the embedded markets of Nassau-Suffolk (Long Island) and Middlesex-Somerset-Union.
   • Los Angeles, which includes the market of Riverside-San Bernardino.
   • Chicago.
   • San Francisco, which includes the embedded market of San Jose .
5. Dial Global changes:
   • Dial Global News & Information has been renamed Dial Global Music & Entertainment (DGN) and there have been significant changes made to the network. Its data will not be trended.
   • Dial Global Contemporary (DGC) has made significant changes to the network and its data will not be trended.
6. Westwood One changes:
   • Westwood CBS News Day, Westwood CBS News and Westwood CBS News Weekend have been renamed respectively to:
     • Westwood One News Day (WCP)
     • Westwood One News Weekday (WCM)
     • Westwood One News Weekend (WCW) Their data will continue to be trended.
7. With the introduction of the new expanded dayparts, the following networks have changed their program time ranges:
   • CMN Prestige from 6A-7P to 6A-8P
   • CMN Prestige II from 6A-7P to 6A-8P
   • Dial Global Music & Entertainment from 6A-12M to 5A-8P
   • Premiere Female Focus from 6A-7P to 5A-8P
   • Premiere Mediabase Female from 6A-7P to 5A-8P
   • Premiere Male Focus from 6A-7P to 5A-8P
   • United Station Impact from 6A-12M to 6A-7P
   • Westwood WON I from 6A-7P to 5A-8P
   • Westwood WON II from 6A-7P to 5A-8P

RADAR 98, September 2008

In all PC 2010 applications:

1. Sample size increased to 275,088 respondents
2. Dial Global acquired the Jones MediaAmerica network. The former Jones MediaAmerica networks will now be known as:
   • Dial Global Adult Power—DAD (formerly JAD)
   • Dial Global Female Perspective—DFP (formerly JFP)
   • DAD and DFP data will continue to be trended.
3. ABC Radio Networks will have a new prefix (ABCRN instead of ABC) in front of the network names.
4. ABCRN Hot FM (A-F) and ABCRN Young Adult (A-Y) have changed their programming times from 6am-7pm to 6am-12mid. Their data will
   continue to be trended.
5. There are 58 networks reported in RADAR 98.

Parts:

1. Market-by-Market report in PARTS expanded to include Top 150 DMA® Markets.

RADAR 97, June 2008

In all PC 2010 applications:

1. Sample size increased to 250,090 respondents
2. Networks: RADAR has a new network organization, United Stations Radio Networks. Their network to be reported is “United Stations Impact Network.” There are 58 networks reported in RADAR 97.
3. Beginning with the RADAR 97 June 2008 report, network affiliations are based on one target date, which is approximately 60 days prior to the RADAR release date rather than three separate monthly target dates from the latest quarter. Affiliated stations will now contribute 100% of their audience to a network.
4. For previous releases of the PC 2010 software, only the “TRENDS” option in SCAN and SCAN-ONE provided access to 10 prior studies. With the current release of PC 2010, if all 10 prior studies are installed with the current study, you will now be able to access the data for all reports in each of the RADAR applications under the File menu, Prior Studies option.
5. It is now easier to save Custom Dayparts in PARTS, SPOTS and SOS.
6. Enhanced screens to improve ease of use: windows in all applications are now moveable. The RADAR Plus screen can now be minimized, stretched or maximized.
7. The RADAR study number and release date are now more prominently displayed on the Desktop.

Parts:

1. Market-by-Market report in PARTS has expanded to include the Top 125 DMA®s.
2. Functionality has been added to the File menu on the PARTS worksheet screen to allow users to export Parts data from the PARTS worksheet screen to a csv or other file.
3. The PARTS Worksheet screen has a new look and is easier to use. It now provides a total of the number of units or GRPS selected for the plan. The worksheet screen can be expanded, stretched or scrolled.
4. The PARTS Add/Revise/Insert screen shows more information. As the user selects dayparts, a running “Total Units in Selected Part(s)” is displayed after each selection.

RADAR 96, March 2008

In all PC 2010 applications:

Sample size increased to 225,063 respondents.

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Last updated: 9.21.09