Radio Nationwide is Arbitron's national radio audience service. Issued twice each year, based on the company's Fall and Spring surveys, the service is the only source for local/regional market network ratings available in today's marketplace.
Radio Nationwide allows clients to monitor trends in national radio network programming more reliably. It also gives them a resource that helps them determine how various affiliates perform in different local markets. Data can be used to track a particular show's performance over time so that a seller of radio ad time is better poised to sell to networks and local affiliates. Using Radio Nationwide, radio buyers will be better-equipped to minimize coverage overlap when assembling their buy.
Spring 2008 Radio Nationwide Reference Guide (PDF)9.12.08
Detailed description of the population
estimates, market coverage and methodology used in Arbitron's Radio Nationwide
ratings service. Includes:
Incorporating PPM Data into Arbitron's National Radio Services (PDF)9.19.07
Drawing on a sample size of more than 400,000 respondents, Arbitron's Radio Nationwide service shows clients who is listening to various network radio stations and syndicated radio programming. DMA average quarter-hour persons and ratings are provided for each radio network included in the report. Standard demographic age breaks are available for Persons, Teens, Men and Women.
The comprehensive and flexible database provided by Radio Nationwide gives advertisers the ability to understand not only who is listening to a network or a specific program across the country, but also on a market-by-market basis.
Nationwide is a valuable tool that enables advertisers to monitor market trends more efficiently, target advertising plans more effectively and negotiate better buys.
For more than 20 years, Arbitron's Nationwide has allowed advertisers and agencies to evaluate who is tuning to national radio networks and syndicated programs. The audience estimates are broken out for the total U.S. as well as by the Top 25, 50, 75 and 100 DMAs. National versus local market comparisons can also be developed with this single-source database.
ABC Radio Networks
Martha Luszcz (212) 735-1718
444 Madison Ave., 10th Floor
New York, NY 10022
American Public Media
Joe Eskola (651) 290-1058
480 Cedar Street
Saint Paul, MN 55101
American Urban Radio Networks
Glenn Bryant (412) 456-4040
960 Penn Avenue
Pittsburgh, Pennsylvania 15222
E.J. Williams (212) 297-2571
432 Park Avenue South, 14th Floor
New York, New York 10016
The Associated Press
Thom Callahan (202) 736-1105
1825 K Street, N.W.
Washington, DC 20006-1253
Bloomberg L.P.
Chris Brown (212) 617-3224
731 Lexington Avenue
New York, NY 10022
Crystal Media
Nick Krawczyk (703) 247-7500
1100 Wilson Boulevard, Suite 800
Arlington, VA 22209
Pam Foster (212) 922-1601
60 East 42nd Street, Suite 5250
New York, NY 10165
Dial-Global Communications
David Landau (212) 967-2888
Charles Steinhauer (212) 967-2888
220 West 42nd Street, 28th Floor
New York, NY 10036
Google
Scott Bogdan (949) 791-1200
680 Newport Center Drive, Suite 150
Newport Beach, CA 92660
Latino Broadcasting Company
Gustavo Pombo (305) 857-6660
2100 Coral Way, Suite 126
Miami, FL 33145
National Public Radio
Jackie Nixon (202) 513-2818
Lori Kaplan (202) 513-2000
635 Massachusetts Avenue, NW
Washington, DC 20001
Premiere Radio Networks
Len Klatt (818) 461-5119
15260 Ventura Blvd., 12th Floor
Sherman Oaks, CA 91403
Public Radio International
Michael Arnold (612) 338-5000
Craig S. Oliver (301) 593-9880
100 North Sixth Street- 900A
Minneapolis, MN 55101
Radio Research Consortium
Joanne Church (301) 774-6686
Carl Nelson (301) 774-6686
18200 Hillcrest Avenue
Olney, MD 20832
Reach Media
Marla H. Bane (972) 789-1058
13760 Noel Road, Suite 750
Dallas, TX 75240
Salem Radio Network
Tom Tradup (972) 831-1920
6400 North Beltline Road, Suite 210
Irving, TX 75063
Sporting News Radio Network
Clancy Woods (847) 400-3033
1935 Techny Rd, Suite 18
Northbrook, IL 60062
Stratus Media
Glenn Felty (212) 808-4641
494 8th Avenue, 16th Floor
New York, NY 10001
Traffic.com
Diana Desimone (610) 407-7431
851 Duportail Road
Wayne, PA 19087
United Stations Radio Networks
Susan Moore (212) 869-1111
James M. Higgins (212) 869-1111
25 West 45th Street
New York, NY 10036-4902
Univision Radio
Jack Hobbs (214) 525-7737
3102 Oaklawn Avenue, Suite 215
Dallas, TX 75219
Kathleen Bohan (212) 310-6053
477 Madison Avenue
New York, NY 10022
USA Radio Networks
Tim Maddoux (972) 484-3900
2990 Springlake Road, Suite 107
Dallas, TX 75234
Wall Street Journal Radio Network
Paul Bell (212) 597-5606
1155 Avenue of the Americas, 8th Floor
New York, NY 10036
Westwood One Radio Networks
Paul Bronstein (212) 641-2024
40 West 57th Street (5th Floor)
New York, NY 10019
WOR Radio Networks
Paul Siebold (212) 642-4558
111 Broadway, 3rd Floor
New York, NY 10006
Carat USA
Horizon Media
Initiative Media
PHD
Marketing Architects
The Radio Agency
Mediaedge:cia
The Sherwin-Williams Company
MediaVest Worldwide
Starcom Worldwide
Mindshare
Universal McCann
MPG
Zenith Media
Last updated: 6.27.08