RADAR provides the standard measurement currency for selling and buying network radio.
RADAR 101 Network Rankings—Daypart Cume6.29.09
RADAR 101 Network Rankings—Average Audience6.22.09
Arbitron Releases RADAR 101 June 2009 Radio Network Ratings Network Radio Reaches 186 Million Persons Each Week6.22.09
RADAR 101 Reference Guide (PDF; Password Protected*)6.22.09
Detailed description of the methodology used in Arbitron's RADAR service. Includes:
More Than 235 Million Listen to Radio Every Week Reports Arbitron6.15.09
Planning & Buying Network Radio Using RADAR 101 in a PPM World (PDF)4.15.09
RADAR 100 Cume Audience Estimates Show Strength of Network Radio Transition to electronic measurement in top-ranked markets reports higher weekly audiences for overall network audiences 4.1.09
RADAR 100 Network Rankings—Daypart Cume3.31.09
RADAR 100 Network Rankings—Average Audience3.23.09
Arbitron Releases RADAR 100 March 2009 Radio Network Ratings Network Radio Reaches 186 Million Persons Each Week3.23.09
More Than 234 Million Listen to Radio Every Week Reports Arbitron Release marks RADAR®’s 100th release; Transition to PPM™ in top ranked RADAR-rated markets reveals the power of radio’s reach3.16.09
RADAR 100 Reference Guide (PDF; Password Protected*)3.23.09
Detailed description of the methodology used in Arbitron's RADAR service. Includes:
Planning & Buying Network Radio Using RADAR 100 in a PPM World (PDF)2.13.09
RADAR 99 Reference Guide (PDF; Password Protected*)12.16.08
Detailed description of the methodology used in Arbitron's RADAR service. Includes:
Arbitron Releases RADAR 99 December 2008 Radio Network Ratings12.16.08
Planning & Buying Network Radio Using RADAR 99 in a PPM World (PDF)12.9.08
Arbitron Releases RADAR® 98 September 2008 Radio Network Ratings9.23.08
Network Radio Today 2008 Edition Read how this vibrant segment of radio reaches a vast majority of consumers of all ages and ethnicities.9.18.08
Radio Reaches More Than 235 Million Listeners Each Week According to RADAR 98 Sample size increases to more than 275,000 PPM™ and diary respondents; Ninety-three percent of adults 18-34 tune in to the radio9.16.08
How Scarborough USA+ Can Help Increase Your Network’s Ad Revenue (PDF)7.2.08
Arbitron Releases RADAR® 97 June 2008 Radio Network Ratings6.24.08
United Stations Radio Networks Signs for Arbitron RADAR® Service2.5.08
*Contact your Arbitron representative for password help.