RADAR provides the standard measurement currency for selling and buying network radio.
Arbitron Releases RADAR® 98 September 2008 Radio Network Ratings9.23.08
RADAR 98 Reference Guide (PDF)9.23.08
Detailed description of the methodology used in Arbitron's RADAR service. Includes:
Network Radio Today 2008 Edition Read how this vibrant segment of radio reaches a vast majority of consumers of all ages and ethnicities.9.18.08
Radio Reaches More Than 235 Million Listeners Each Week According to RADAR 98 Sample size increases to more than 275,000 PPM™ and diary respondents; Ninety-three percent of adults 18-34 tune in to the radio9.16.08
How Scarborough USA+ Can Help Increase Your Network’s Ad Revenue (PDF)7.2.08
Arbitron Releases RADAR® 97 June 2008 Radio Network Ratings6.24.08
RADAR 97 Reference Guide (PDF)6.23.08
Detailed description of the methodology used in Arbitron's RADAR service. Includes:
United Stations Radio Networks Signs for Arbitron RADAR® Service2.5.08
Arbitron Releases RADAR 94 September 2007 Radio Network Ratings9.25.07
Network Radio Today 2007 Edition Debuts Read how this vibrant segment of radio reaches a vast majority of consumers of all ages and ethnicities.9.17.07
Arbitron Releases RADAR 93 June 2007 Radio Network Ratings6.25.07
Radio Reaches 232 Million Listeners per Week, According to RADAR® 93 RADAR Network Affiliated Stations Deliver 85 Percent of Upscale, Educated Radio Listeners6.18.07
Read the December 2006 Edition of the RADAR® Tips Newsletter1.4.07