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Arbitron Presents Latest Results and International Deployments of the Portable People Meter at ESOMAR 06.11.03

WHAT:
Executives from Arbitron Inc. (NYSE: ARB) and its international associates will present late-breaking Portable People Meter (PPM) research results as well as recent progress in the international deployments of the near-passive system at the ESOMAR/ARF Week of Worldwide Audience Measurement conference. Arbitron leaders will discuss the latest radio and television results from the PPM evaluation programs in the United States. Arbitron’s international associates will give an update on international commercial deployments of the PPM system and how the results provide value to their businesses.

WHO:
Robert Patchen, vice president, Research Standards and Practices, Arbitron
Roberta McConochie, Ph.D., director, PPM Client Relations, Arbitron
Scott Stinnett, senior project leader, Research Standards and Practices, Arbitron
Dan Ames, manager, International Methods and Standards, Arbitron
David Rogerson, managing director, Strategic Media Solutions, Australia
Bruce Goerlich, president, Insights Inc., USA
Beth Uyenco, director, Communication Insights, OMD-Midwest, USA
Dominique Vercraeye, managing director, TNS Media, Belgium
Daniël Poesmans, research manager, VRT, Belgium
Pat Pellegrini, vice president, Research, BBM Canada, Canada

DETAILS:
June 16, 2003, Radio Conference, 9:10 a.m. – 10:30 a.m. PST
Key issues in radio audience measurement today (Robert Patchen)

June 16, 2003, Radio Conference, 11:05 a.m. – 11:20 a.m. PST
PPM’s capture of radio “dial” switching: the new balance between radio reach and time (Roberta McConochie, Scott Stinnett, Bruce Goerlich)

June 16, 2003, Radio Conference, 11:35 a.m. – 11:50 a.m. PST
Programming and marketing in a PPM world (David Rogerson)

June 16, 2003, Radio Conference, 2:25 p.m. – 2:45 p.m. PST
Measuring brand equity of radio stations in order to predict future listening behavior
(Dominique Vercraeye, Daniël Poesmans)

June 17, 2003, Television Conference, 11:50 a.m. – 12:05 p.m. PST
An update on international PPM activities: Belgium, Quebec and beyond (Dan Ames, Dominique Vercraeye, Pat Pellegrini)

June 18, 2003, Media Mix Conference, 11:25 a.m. – 11:45 a.m. PST
Real cross-media intelligence for real cross media planning: The PPM Contribution (Roberta McConochie, Beth Uyenco)

WHERE:
ESOMAR – Worldwide Audience Measurement Conference and Exhibition
Renaissance Hollywood Hotel
1755 North Highland Avenue
Hollywood, California 90028

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