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Shifting Gears: The In-Car Study and Future Effects on Radio Listening 10.17.03

Arbitron and Edison Media Research to Present In-Car Strategies

WHAT: In a new study, Arbitron Inc. (NYSE: ARB) and Edison Media Research will take a look at in-car radio listening in the United Kingdom and compare it to the U.S. and other European markets. The findings from this study will be unveiled at the NAB European Radio Conference.

WHO: Brad Bedford, vice president, International Marketing, Arbitron Inc.
Larry Rosin, president, Edison Media Research

WHEN: 21 October, 2003
9:30 a.m.-10:30 a.m.

WHERE: NAB European Radio Conference
Hilton London Metropole
225 Edgeware Road
London, United Kingdom

DETAILS: Executives from Arbitron and Edison Media Research will provide insights on in-car listeners and their listening habits including:

• In-car listening versus overall radio listening;
• Impact of mobile phones, digital radio and other new devices on AM/FM radio;
• Importance of presets to in-car listening;
• The impact of traffic reports; and
• The value of in-car listeners to advertisers.

CONTACT:

Yin Chang/ Lisa Dean-Kluger
KCSA Public Relations
212-896-1228/ 212-896-1229
ychang@kcsa.com/ ldeankluger@kcsa.com

Elizabeth Bruen
Arbitron Inc.
410-312-8116
elizabeth.bruen@arbitron.com

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