AGENCIES AND ADVERTISERS
Arbitron is a leader in audience measurement and has been for the past 50 years. Over the past five years we have been monitoring the growth of online radio, and we have gathered the experience to help agencies plan and buy this medium. We have seen online radio evolve into a medium used by approximately 108 million (45% of the U.S. population).
Arbitron can help you understand how to evaluate, plan and buy online radio. Let us show you how to increase your frequency to your core consumers and help your message stand out in an ever-crowded marketplace.
Scarborough USA+
Scarborough Research provides insights into the shopping patterns, lifestyles,
media habits, and demographics of today’s consumers. Information about
people who have tuned in to online radio or video in the past month is available
for nearly all of Scarborough’s categories, including brand-level data.
This information is vital for media planners who want to reach a specific audience
and can help broadcasters target brands who would benefit most from advertising
on the medium.
About Online Radio