Digital billboards are a new “cool” method to deliver news and advertising, as well as public notices such as AMBER Alerts, according to this new study from Arbitron Inc. Download the study.
Learn more about Arbitron Custom Research opportunities.
Through powerful local market consumer data like Scarborough, Arbitron Out-of-Home can boost your revenues by helping you to:
For example, show prospects that the types of people who are exposed to Out-of-Home media are the same types of people who patronize their businesses.
For instance, outline the roads on which your clients' customers, as well as their competitors' customers, travel.
For example, analyze the time spent commuting versus the percentage of commuters who don't read newspapers.
In addition, Arbitron's powerful software services can help you pull this useful information together into friendly, easy-to-understand charts and graphs.
In addition to our syndicated services, Arbitron Out-of-Home also offers a wide range of custom research solutions to help you achieve your goals. Study options range from customized runs of syndicated data to recontact or oversample studies to full-scale stand-alone research projects—and just about everything in between. Read more about Arbitron Custom Research.
