A
new analysis conducted by Harmelin Media reveals that a change to Arbitron
Portable People Meter ratings will result in a dramatic increase in audience
reach for commercial schedules typically run on local radio stations. 01.25.06Harmelin Media Study
PPM Data Reveal That Radio’s Reach Far Exceeds
Perceptions
A
new analysis conducted by Harmelin Media reveals that a change to Arbitron
Portable People Meter ratings will result in a dramatic increase in audience
reach for commercial schedules typically run on local radio stations. 01.25.06
| • | Read the full press release. |
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| • | View a presentation of the study highlights (PDF) |
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| • | Read the executive summary (PDF) |