DMA Estimates For PPM Markets

There’s good news for radio stations, advertisers and agencies that depend on the Designated Market Area (DMA) geography in their radio advertising transactions—Arbitron now produces radio DMA estimates in its PPM markets. You can get more details from this PDF.

Planning & Buying Radio Advertising in a PPM World

Your TRP goals will change in an electronically measured era. Download the PDF brochure to see how the Arbitron PPM® might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences. Also available in Spanish.