Planning & Buying Advertising in a PPM™ World

Your TRP goals will change in an electronically measured era. Download this PDF brochure to see how the Arbitron PPM® service might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences.

Planning & Buying Radio Advertising in a PPM World with TRP Conversion Charts

Here’s a detailed explanation of the change in TRPs with electronic measurement. It’s a great tool for those who are new to PPM ratings or aren’t aware of their implications. The brochure includes additional market-specific information. Download the brochure. (Descargar en español.)

Market-Specific TRP Conversion Charts

All Currency Markets

Summary of all currency markets one one sheet

Conversion Guides for National Radio

Planning & Buying Network Radio Using RADAR 100 in a PPM World

Planning & Buying Network Radio Using RADAR 99 in a PPM World

Is Your Agency Ready for PPM Measurement?

Steps you should take to prepare for using PPM data

Last updated: 11.20.09