Spanish-Language Radio in a PPM™ World 6.5.08
Urban Radio in the PPM™ World 10.07
P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF) 9.26.07
Radio Holds More Than 92% of Its Lead-In Audience During the Average Commercial Break New study dispels industry perception that listeners tune away from commercials in large numbers 9.21.06
The Value of Play-by-Play in a PPM World Experience how the PPM delivers a whole new level of understanding of sports broadcast audiences 7.25.06
PPM has an advantage in measuring away-from-home television audiences. In this excerpt of a presentation given at ESOMAR (PDF) earlier this summer, discover, for the first time, who is watching and where. 8.30.05
PPM Insights from the 2005 ARF/ESOMAR Conference 7.1.05
Programming Insights from the PPM: Tracking Detailed Changes in Radio Listening (PDF) The PPM can help programmers discover what keeps listeners tuned in and what makes them tune out. 1.7.05
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