Evaluating Return On Investment of Multi-Media Advertising: A Retail Case Study (PDF) Arbitron Executive Discusses the Role of the Portable People Meter in Measuring the Effectiveness of Retail Advertising. 4.28.04
Children's Evolving Media Mix (PDF) Arbitron and MindShare present expanded insights into the youth market from the Portable People Meter market trial at Staying Tuned 2004. 2.27.04
Arbitron presents on the PPM at the AAAA conference (PDF) David Lapovsky's remarks on the role that Arbitron’s Portable People Meter will play in a changing media marketplace. 2.12.04
PPM Fact Sheet for Broadcast Engineers (PDF) 1.15.04
The Multimedia Tween (PDF) Arbitron and MindShare examine the demographics of the tween market (ages eight and up) and how they use media. 12.4.03
How Can Arbitron’s Portable People Meter Help You? (PDF) Arbitron Reviews New Sales and Programming Strategies Uncovered by the Portable People Meter 10.2.03
PPM Capture of Vehicle Exposure (PDF) 9.25.03
Single Source as the “Holy Grail”: An End to the Quest? (PDF) Understanding the Marketplace Effects of Media Exposure: Arbitron presents the results of the pilot study. Read the summary document (DOC). 9.25.03
How Kids Multitask When Using Media (PDF) The Arbitron PPM and MindShare’s Online Research Panel look into the evolving media use of children ages 6-17. Read the summary document (DOC). 9.23.03
Real Cross-Media Intelligence for Real Cross-Media Planning: The PPM Contribution 6.18.03
An Update on International PPM Activities: Belgium, Quebec and Beyond (PDF) 6.17.03
Programming and Marketing in a PPM World (PDF) 6.16.03
A Full Year of Audience Research with PPM: What We've Learned So Far (PDF) 6.16.03
21st Century Measurement of 21st Century Media (PDF) PPM's Capture of Radio "Dial" Switching: The New Balance Between Reach and Time. 6.16.03
PPM Lifestyle Study An in-depth study of consumer media use and lifestyle issues relevant to PPM technology and design. 5.27.03
A Discussion of the Industry's Top PPM Concerns (PDF) Arbitron executives discuss the PPM at the National Association of Broadcasters Radio Show. 9.12.02
Sex, Drugs & Rock 'n Roll (PDF) How the New PPM Results Reveal Radio's "Real" Rocking Reach and Support Its New "Roll" in the Media Mix. 6.11.02
Trash and Treasures of Duplication (PDF) Cross-Media Synergy Prospects from Arbitron's Portable People Meter. 6.11.02
Making Money with the PPM (PDF) Technology recap, what industry leaders are saying, and strategies to make the PPM pay off for radio. 2.25.02
How Arbitron's PPM Will Help Radio Grow Its Revenue (PDF) A presentation that looks ahead to show how the Portable People Meter will create new opportunities for radio to grow revenue. 2.8.02
Wilmington Market Trial (PDF) Arbitron's presentation of the encouraging initial findings and future plans for deployment. 7.19.01
Out of the Lab and Into the Field (PDF) A graphic-filled summary of the extended PPM field test by 300 households in Manchester, England 10.10.00
A Report on the 1999 Large-Scale Field Test of the PPM in Manchester, England (PDF) 5.31.00