PPM in Atlanta

Monthly Updates

• Latest Monthly PPM™ Client Update

New to the PPM?

• New Age for Radio – Electronic Audience Measurement With the PPM System (Start here for an overview of the Arbitron PPM® service)
• PPM Pre-Currency Data Usage and Posting Guidelines  9.19.08
• Important Notice Regarding Currency Ratings in Atlanta (PDF)  1.5.09
• Get a Technical Briefing of the PPM

Frequently Asked Questions About the PPM in Atlanta

• FAQs for Ad Agencies (PDF)   2.3.09
• FAQs for Radio Stations (PDF)   2.3.09
• FAQs About Scarborough and the PPM (PDF)   2.3.09

PPM Studies and Reports

• Spanish-Language Radio in a PPM™ World  6.5.08
• Urban Radio in the PPM™ World  10.07
• P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF)  9.26.07

PPM Reference

• Diary-to-PPM GRP Conversion Grids
• PPM Encoding Overview (PDF)
• PPM Encoding Handbook for Radio (PDF)  12.22.08
• PPM Encoding Steps (PDF)
• Release Schedule for Radio (PDF)  2.4.09
• Release Schedule for Ad Agencies (PDF)  2.4.09
• PPM Commercialization Schedule
• Details about Arbitron PPM Software

PPM Training

• PPM Training for Stations
  Register for an introduction to the PPM and software training. Advanced registration is required.
• PPM 101 - A System Overview
• PPM Analysis Tool^SM Software Training
• PPM 201 - PPM for PDs
• Tapscan Web - A Software Overview
• For Agencies and Advertisers
  Training courses that focus on how agencies and advertisers can use PPM estimates and new insights into consumer behaviors are offered on alternate weeks. Advanced registration is required.
• PPM 101—A System Overview
• PPM:  Software & Data
• How to Buy in a PPM World.

Meet Your Atlanta PPM Rollout Team

For Radio
Kevin Wolfson Senior Account Manager	(770) 668-5403	kevin.wolfson@arbitron.com
Tamara Hutson Senior Training Service Consultant	(770) 668-5408	tamara.hutson@arbitron.com
Trish Edelman Training Service Consultant	(770) 668-5410	trish.edelman@arbitron.com
Joanna Douglas Southeast Regional Manager	(770) 668-5412	joanna.douglas@arbitron.com
Arica McKinnon Client Service Representative	(770) 668-5421	arica.mckinnon@arbitron.com
Jennifer Ketchem Sales Assistant	(770) 668-5404	jennifer.ketchem@arbitron.com
For Advertisers/Agencies
Sean Harrington Account Manager	(972) 385-5344	sean.harrington@arbitron.com