PPM in Boston

Monthly Updates

• Latest Monthly PPM™ Client Update

New to the PPM?

• New Age for Radio – Electronic Audience Measurement With the PPM System (Start here for an overview of the Arbitron PPM® service)
• PPM Pre-Currency Data Usage and Posting Guidelines  9.19.08
• Important Notice Regarding Currency Ratings in Boston (PDF)  12.22.08
• Get a Technical Briefing of the PPM

Frequently Asked Questions About the PPM in Boston

• FAQs for Ad Agencies (PDF)   2.3.09
• FAQs for Radio Stations (PDF)   2.3.09
• FAQs About Scarborough and the PPM (PDF)   2.3.09

PPM Studies and Reports

• Spanish-Language Radio in a PPM™ World  6.5.08
• Urban Radio in the PPM™ World  10.07
• P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF)  9.26.07

PPM Reference

• Diary-to-PPM GRP Conversion Grids
• PPM Encoding Overview (PDF)
• PPM Encoding Handbook for Radio (PDF)  12.22.08
• PPM Encoding Steps (PDF)
• Release Schedule for Radio (PDF)  2.4.09
• Release Schedule for Ad Agencies (PDF)  2.4.09
• PPM Commercialization Schedule
• Details about Arbitron PPM Software

PPM Training

• PPM Training for Stations
  Register for an introduction to the PPM and software training. Advanced registration is required.
• PPM 101 - A System Overview
• PPM 103 - Selling Radio in the PPM World
• PPM Analysis Tool^SM Software Training
• PPM 201 - PPM for PDs
• Tapscan Web - A Software Overview
• For Agencies and Advertisers
  Training courses that focus on how agencies and advertisers can use PPM estimates and new insights into consumer behaviors are offered on alternate weeks. Advanced registration is required.
• PPM 101—A System Overview
• PPM:  Software & Data
• How to Buy in a PPM World.

Meet Your Boston PPM Rollout Team

For Radio
Vin Ciavatta, CRMC Senior Account Manager	(212) 887-1304	vin.ciavatta@arbitron.com
Laura Van Iderstine, CRMC Senior Training Service Consultant	(212) 887-1439	laura.vaniderstine@arbitron.com
Ingrid Petrovitch-Tacinelli, CRMC Client Service Representative	(212) 887-1336	ingrid.petrovitch@arbitron.com
Michael Katz Senior Sales Coordinator	(212) 887-1398	michael.katz@arbitron.com
Rich Tunkel VP National Group Services/Regional Manager	(212) 887-1326	rich.tunkel@arbitron.com
For Advertisers/Agencies
Adam Marcus Account Manager	(212) 887-1308	adam.marcus@arbitron.com