Bringing Detailed Audience Data into Clear Focus
Arbitron has developed two software programs to help you explore the new insights delivered by the PPM and has created a variety of training and support options to help you learn how to use the software to its best advantage.
There is a very familiar look and feel to the PPM software. Arbitron hasn’t tried to reinvent the wheel, just make it ride smoother, go farther and take advantage of all that electronic measurement offers.
PPM Analysis Tool™ software is designed for monthly PPM data and comes equipped with all the standard audience analysis reports in a format you're accustomed to—plus, it gives you the ability to drill down by customized demos and dayparts, and explore audience flow.
PPM Weeklies™ software enables users to analyze the PPM data on a week-by-week basis.
PPM Analysis Tool™ and PPM Weeklies™ Requirements (PDF) 7.23.08
Software training options include online self-paced training, interactive live online training courses, and live online training directed toward specific industry segments.
PPM™, PPM Analysis Tool™ and PPM Weeklies™ are marks of Arbitron Inc.