PPM in Tampa-St. Petersburg-Clearwater

Monthly Updates

Latest Monthly PPM™ Client Update

New to the PPM?

• New Age for Radio – Electronic Audience Measurement With the PPM System (Start here for an overview of the Arbitron PPM® service)
• PPM Pre-Currency Data Usage and Posting Guidelines9.19.08
• Get a Technical Briefing of the PPM

Frequently Asked Questions

• General PPM FAQs (PDF)11.25.09
• FAQs About Scarborough and the PPM (PDF)2.3.09

PPM Studies and Reports

• Spanish-Language Radio in a PPM™ World6.5.08
• Urban Radio in the PPM™ World10.07
• P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF)9.26.07

PPM Reference

• Diary-to-PPM GRP Conversion Grids
• PPM Encoding Overview (PDF)
• PPM Encoding Handbook for Radio (PDF)12.22.08
• PPM Encoding Steps (PDF)
• PPM Commercialization Schedule
• Details about Arbitron PPM Software

PPM Training

• PPM Training for Stations
  Register for an introduction to the PPM and software training. Advanced registration is required.
• PPM 101 - A System Overview
• PPM Analysis Tool^SM Software Training
• PPM 201 - PPM for PDs.
• For Agencies and Advertisers
  Training courses that focus on how agencies and advertisers can use PPM estimates and new insights into consumer behaviors are offered on alternate weeks. Advanced registration is required.
• PPM 101— A System Overview
• PPM:  Software & Data
• How to Buy in a PPM World.

Meet Your Tampa-St. Petersburg-Clearwater PPM Rollout Team

Tasia Martin PPM Implementation Market Manager	(205) 977-6114	tasia.martin@arbitron.com
For Radio
Kevin Wolfson Senior Account Manager	(770) 668-5403	kevin.wolfson@arbitron.com
Trish Edelman Training Service Consultant	(770) 668-5410	trish.edelman@arbitron.com
Joanna Douglas Director, Southeast Radio Sales	(770) 668-5412	joanna.douglas@arbitron.com
Arica McKinnon Client Service Representative	(770) 668-5421	arica.mckinnon@arbitron.com
Jennifer Ketchem Sales Assistant	(770) 668-5404	jennifer.ketchem@arbitron.com
For Advertisers/Agencies
Lindsey Durie Account Manager—For Existing Clients	(205) 977-6110	lindsey.durie@arbitron.com
Jennifer Cadoret Account Manager—For New Clients	(770) 668-5432	jennifer.cadoret@arbitron.com
Jennifer Smith Training Service Consultant	(205) 977-6114	jennifer.smith@arbitron.com