PPM™ Training
Available Courses
Self-Paced Study
Recorded introductory classes such
as PPM 101 (also in Spanish), PPM
201, background materials on the
PPM system and step-by-step instruction on using PPM Analysis Tool™ software
are available at www.ArbitronTraining.com.
Live, Web-Based Training
Interactive, Web-based courses are available every week. PPM training
specialists will cover the basics, use real-world examples and answer questions
in these hour-long classes. Advance registration is required as class size
is limited.
PPM Training for the Media
Media can register for an introduction to the PPM and software
training. Advance
registration is required.
PPM 101 - A System Overview (Also in Spanish)
This introduction to the PPM includes not only a review of the PPM terminology and methodology, but also a look at how the PPM estimates differ from diary-based ratings and what impact the data will have in the market.PPM Analysis Tool Software Training
This course provides an introduction to the unique reports and details of the Arbitron PPM software.PPM 201 - PPM for PDs
This course provides an overview of the terminology, methodology and insights that the PPM system delivers for programming and marketing. It also includes software training on producing the reports that are invaluable to program directors, including Trends, Audience Flow, Source & Destination and Duplication reports.
For Agencies and Advertisers
Training courses that specifically focus on how agencies and advertisers can
use the PPM estimates and new insights into consumer behavior to plan and
buy radio are offered on alternate weeks. Advance
registration is required.
PPM 101— A System Overview
This course provides an overview of PPM technology, panel management and audience estimates.PPM: Software & Data
Designed for those using PPM Analysis Tool software, this “how-to” course will provide detailed instruction on how to tap into the powerful new consumer insights available in the PPM data.How to Buy in a PPM World
This course will review the changes that the new PPM data bring and how they may impact media buying.
PPM™ and PPM Analysis Tool™ are marks of Arbitron Inc.
Last updated: 4.23.08