This popular training program has been expanded and updated to meet the evolving needs of both new and seasoned PPM buyers. This series of advanced sessions put agencies on the road to successful media planning and buying with PPM ratings.
Planners and buyers new to the PPM service, as well as those who already hold a PPM passport who take advantage of the training will benefit from being:
Learn how to recognize PPM Qualified Agencies, download the brochure, visit www.ArbitronTraining.com or contact your Arbitron Account Representative today to find out how to begin your journey.
Learn how the PPM methodology is implemented and the differences that occur in the data as markets shift from Diary to PPM ratings. (Required for anyone new to PPM ratings, also an ideal refresher course.)
Arbitron is continuously improving the PPM service, and this newly developed course focuses on the updated procedures and system enhancements. You’ll learn how the PPM methodology and technology have evolved.
With PPM data, there are additional estimates to discover and use beyond the standard AQH ranker. This course explores the PPM estimates you’ll find the most useful in planning and buying.
This course reviews the effect that PPM measurement has on the data from Black and Hispanic radio audiences. The radio listening similarities of these audiences is also explored.
This course starts by discussing the fundamentals of reach and frequency and then details how PPM data are changing the understanding of radio’s reach and frequency and how to increase it.
This course highlights the future of electronic measurement and reveals how the PPM system can measure more than radio listening. Learn what Arbitron is cooking up, including the new design and features of the Portable People Meter™.
For respondent-level data (RLD) subscribers only. Learn how to build rankers and analyze the rich and detailed respondent-level data provided by the PPM service.
For respondent-level data (RLD) subscribers only. Learn the steps needed to build a radio schedule in the PPM Analysis Tool using respondent-level data.
Arbitron measures 48 radio markets with the Portable People Meter system. Understanding the impact of electronic measurement on radio ratings is a passport to an agency’s success.
Agencies with staff members who have completed the Passport Program are prepared to be in the forefront of media planning and buying. Look for this seal of completion on their Web sites.
Congratulations to the following agencies with staff members who have completed the Arbitron Passport Program to expertly plan media buys in a PPM World:
Contact your Arbitron Account Representative today to find out how to begin your journey.
Portable People Meter™, PPM™ and PPM Analysis ToolSM are marks of Arbitron Inc.
Last updated: 9.1.11