PPM Passport Training Program

PPM Qualified Advertising Agencies

By early 2009, the top 10 radio markets will be measured with the Arbitron Portable People Meter. Understanding the impact of electronic measurement on radio ratings in this new world is the passport to agencies’ successes.

Congratulations to the following agencies with staff members who have completed the Arbitron Passport Program to expertly plan media buys in a PPM World:

22squared
Carmax
Graham Group (Louisiana)
Ingenuity Media Group/The Martin Agency
Initiative – Atlanta
Krienik Advertising
MarketSmart Advertising
Sheehy + Associates
three
TouchPoints Marketing
The Ward Group

Contact your Arbitron Account Representative today to find out how to begin your journey.

The Arbitron PPM Passport

This new training program is a series of advanced sessions that put agencies on the road to successful media planning and buying with PPM ratings. Upon completion of travels around the world of PPM, attendees will:

Be better prepared to plan and buy in a PPM world;
Receive a certificate of completion; and
Be among agencies promoted as an agency with PPM experts on staff.

Download the brochure.