PPM Presurvey Bulletin,
April 2007, May 2007, and June 2007
New PPM Currency Market
Effective with the April 2007 report period, the Continuous-Measurement radio market below begins conversion from diary measurement to electronic measurement using Arbitron’s Portable People Meter™ (PPM™):
Houston-Galveston
Effective with the June 2007 report period, the above market will join Philadelphia as a PPM Currency market. Houston-Galveston audience estimates based on diary measurement will not be available for report periods after Winter 2007.
Houston-Galveston audience estimates based on PPM measurement will be available to subscribers as follows:
Pre-Currency
For the April 2007 and May 2007 report periods, “Pre-Currency” PPM audience estimates will be available to subscribers as demonstration data. During this interval, Winter 2007 audience estimates (based on diary measurement) will remain the “currency” for this market. (Nonsubscribers do not have access to PPM audience estimates in Pre-Currency and Currency markets.)
Currency
Effective with the release of June 2007 PPM data, the market will become a PPM Currency Market, with June 2007 PPM audience estimates replacing Winter 2007 audience estimates (based on diary measurement) as Currency.
Monthly Audience Estimates
Monthly audience estimates are available to all PPM subscribers via the PPM Radio Market Report (Arbitron PPM eBook) and the PPM Analysis Tool™. Monthly audience estimates are also available via the Summary Data Set to subscribing third-party processors and other Summary Data Set subscribers.
PPM Weeklies (Weekly Audience Estimates)
Weekly audience estimates are available to PPM Weeklies subscribers as soon as data from the survey week is processed for release.
