PPM Presurvey Bulletin,
January 2007, February 2007, and March 2007
Station Information
Radio stations in PPM markets will continue to receive quarterly Station Information Packets (SIPs). We ask that stations in PPM markets continue to complete and return the packets on a timely basis. Stations may further update their submitted station information at any time. Arbitron strongly encourages stations to note the following:
- Stations should continue to submit Station Information Profiles (SIPs). Station Information Profiles will still be needed to enable us to report detailed and timely station information such as format. For stations that reach into adjacent markets in which diaries are used, Station Names will continue to be used to assign listening credit in the adjacent markets. The careful and timely submission of Station Names may therefore continue to be important.
- Stations should notify us in advance of Frequency Moves, “Hot” Call Letter Changes and other complex changes. These changes will continue to have important reporting implications. By notifying us in advance, we can work with stations to ensure that their estimates are reported most appropriately. We will not be able, for example, to implement frequency moves retroactively.
- Stations should notify Arbitron about call letter changes and other station information promptly. With more frequent and timely reports than our quarterly diary service, updates will have to be processed quickly. We may be unable to note call letter changes and other important changes, if stations delay notifying us. Station Information changes must be received by the last day of the applicable report period.
