Arbitron's Initiatives to Reach Males 18-24

Find out about Arbitron's ongoing efforts to boost the participation of young males in our survey in a recorded seminar from Dr. Ed Cohen, Arbitron's vice president, Domestic Research.

Get answers to important questions like:

Response rates vs. proportionality—what's the real issue and how does it impact you?
What has Arbitron been doing about these issues? What are the plans for the future?
How is Arbitron addressing young males and cell phones?

Running time for this presentation is 25:11.

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