Small Market Initiatives

Find out about Arbitron's initiatives to improve the stability of small market ratings estimates in the webinar presentation given by Dennis Seely, Vice President of Marketing.

• View the Webinar
• Read the Press Release

The presentation covers the following important aspects of the small market initiative:

Which markets will benefit
How the project was developed
Three key areas of focus
Timing of the implementation

Running time for this presentation is 37:11.

To View This Presentation, You Must First Install WebEx Player

Downloading and installing the player:
1.	Click on this "Download WebEx Player" link and choose "Save."
2.	Save the file to your desktop.
3.	After the file has been downloaded to your computer, open it (by double-clicking on the file on your desktop) and follow the installation instructions.

Viewing the presentation:
1.	After you have downloaded and installed the player, click on this "View the presentation" link.
2.	Choose "Open" to view the WebEx presentation from your browser.

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