Ethnic Time Spent Listening

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Rank DST Market Other English- Primary Hispanic Spanish- Primary Hispanic Hispanic Average Black
241 H Abilene, TX 17:15:00 26:00:00 nsf intab 26:00:00 n/a
73 B Akron, OH 17:30:00 n/a n/a   23:45:00
267 B Albany, GA 16:15:00 n/a n/a   19:30:00
70 H Albuquerque, NM 17:30:00 23:00:00 24:00:00   n/a
219 B Alexandria, LA 18:00:00 n/a n/a   22:15:00
195 H Amarillo, TX 21:00:00 19:15:00 21:30:00   n/a
145 B Ann Arbor, MI 16:00:00 n/a n/a   18:15:00
11 BH Atlanta, GA 16:30:00 14:30:00 24:30:00   21:45:00
135 BH Atlantic City-Cape May, NJ 20:15:00 16:45:00 nsf intab   21:30:00
109 B Augusta, GA 16:45:00 n/a n/a   19:00:00
42 BH Austin, TX 16:30:00 17:45:00 20:30:00   19:30:00
82 H Bakersfield, CA 18:15:00

18:30:00

20:00:00   n/a
20 B Baltimore, MD 18:30:00 n/a n/a   22:15:00
83 B Baton Rouge, LA 17:00:00 n/a n/a   21:30:00
256 B Battle Creek, MI 18:15:00 n/a n/a   13:30:00
133 B Beaumont-Port Arthur, TX 18:30:00 n/a n/a   19:15:00
140 B Biloxi-Gulfport-Pascagoula, MS 16:45:00 n/a n/a   21:00:00
57 B Birmingham, AL 17:45:00 n/a n/a   22:45:00
9 BH Boston, MA 19:00:00 17:45:00 20:00:00   22:45:00
121 BH Bridgeport, CT 20:00:00 17:30:00 24:30:00   23:00:00
292 B Brunswick, GA 19:00:00 n/a n/a   20:45:00
231 BH Bryan-College Station, TX 15:00:00 18:00:00 14:30:00   16:45:00
52 B Buffalo-Niagara Falls, NY 19:45:00 n/a n/a   20:00:00
215 B Champaign, IL 16:15:00 n/a n/a   18:30:00
87 B Charleston, SC 18:15:00 n/a n/a   20:45:00
36 BH Charlotte-Gastonia-Rock Hill, NC-SC 17:45:00 14:30:00 17:45:00   19:30:00
229 B Charlottesville, VA 15:15:00 n/a n/a   14:30:00
106 B Chattanooga, TN 17:45:00 n/a n/a   21:30:00
3 BH Chicago, IL 18:00:00 20:15:00 22:30:00   25:15:00
198 H Chico, CA 17:15:00 20:30:00 nsf intab   n/a
27 B Cincinnati, OH 17:00:00 n/a n/a   20:45:00
206 B Clarksville-Hopkinsville, TN-KY 16:45:00 n/a n/a   17:00:00
25 B Cleveland, OH 19:00:00 n/a n/a   22:00:00
96 H Colorado Springs, CO 18:30:00 18:30:00 18:30:00   n/a
89 B Columbia, SC 17:15:00 n/a n/a   19:30:00
183 B Columbus, GA 17:15:00 n/a n/a   20:30:00
35 B Columbus, OH 17:00:00 n/a n/a   20:30:00
265 B Columbus-Starkville-West Point, MS 16:00:00 n/a n/a   23:15:00
137 H Corpus Christi, TX 17:30:00 20:45:00 22:30:00   n/a
5 BH Dallas-Ft. Worth, TX 18:15:00 21:45:00 23:15:00   22:30:00
58 B Dayton, OH 17:00:00 n/a n/a   18:30:00
90 B Daytona Beach, FL 18:15:00 n/a n/a   18:30:00
277 B Decatur, IL 16:30:00 n/a n/a   21:00:00
22 BH Denver-Boulder, CO 18:30:00 21:45:00 25:15:00   18:15:00
10 B Detroit, MI 18:15:00 n/a n/a   23:30:00
192 B Dothan, AL 16:45:00 n/a n/a   17:45:00
76 H El Paso, TX 17:45:00 21:15:00 22:15:00   n/a
246 B Elizabeth City-Nags Head, NC 19:15:00 n/a n/a   16:45:00
127 B Fayetteville, NC 16:45:00 n/a n/a   18:00:00
153 H Flagstaff-Prescott, AZ 19:00:00 17:30:00 nsf intab   n/a
125 B Flint, MI 18:00:00 n/a n/a   21:30:00
212 B Florence, SC 16:00:00 n/a n/a   20:45:00
255 B Florence-Muscle Shoals, AL 17:45:00 n/a n/a   21:00:00
156 B Fredericksburg, VA 17:00:00 n/a n/a   21:30:00
67 H Fresno, CA 18:00:00 18:45:00 19:45:00   n/a
126 H Ft. Collins-Greeley, CO 17:30:00 20:45:00 23:45:00   n/a
65 H Ft. Myers-Naples-Marco Island, FL 19:00:00 19:00:00 19:00:00   n/a
105 B Ft. Pierce-Stuart-Vero Beach, FL 18:45:00 n/a n/a   22:15:00
222 B Ft. Walton Beach, FL 16:00:00 n/a n/a   13:30:00
86 B Gainesville-Ocala, FL 18:30:00 n/a n/a   20:00:00
45 B Greensboro-Winston Salem-High Point, NC 16:30:00 n/a n/a   22:30:00
88 B Greenville-New Bern-Jacksonville, NC 19:15:00 n/a n/a   17:00:00
59 B Greenville-Spartanburg, SC 17:45:00 n/a n/a   21:15:00
50 BH Hartford-New Britain-Middletown, CT 19:15:00 18:15:00 21:45:00   23:00:00
217 B Hilton Head, SC 17:15:00 n/a n/a   20:45:00
7 BH Houston-Galveston, TX 16:45:00 22:30:00 23:45:00   25:00:00
116 B Huntsville, AL 18:45:00 n/a n/a   22:00:00
41 B Indianapolis, IN 17:15:00 n/a n/a   20:15:00
122 B Jackson, MS 16:15:00 n/a n/a   21:00:00
285 B Jackson, TN 17:15:00 n/a n/a   19:00:00
49 B Jacksonville, FL 18:30:00 n/a n/a   19:00:00
184 B Kalamazoo, MI 16:30:00 n/a n/a   15:45:00
29 BH Kansas City, MO-KS 17:45:00 18:15:00 18:15:00   20:00:00
157 BH Killeen-Temple, TX 17:30:00 16:00:00 nsf intab   12:00:00
101 B Lafayette, LA 19:15:00 n/a n/a   25:45:00
224 B Lake Charles, LA 16:15:00 n/a n/a   21:45:00
99 BH Lakeland-Winter Haven, FL 17:45:00 17:45:00 18:00:00   20:30:00
208 H Laredo, TX 11:00:00 18:45:00 18:15:00   n/a
38 BH Las Vegas, NV 18:15:00 21:00:00 21:30:00   21:15:00
223 B Laurel-Hattiesburg, MS 15:45:00 n/a n/a   19:00:00
275 B Lawton, OK 18:15:00 n/a n/a   13:30:00
100 B Lexington-Fayette, KY 17:15:00 n/a n/a   16:30:00
85 B Little Rock, AR 17:00:00 n/a n/a   20:00:00
2 BH Los Angeles, CA 18:00:00 21:00:00 26:15:00   22:45:00
55 B Louisville, KY 17:15:00 n/a n/a   20:45:00
182 H Lubbock, TX 18:00:00 19:30:00 20:30:00   n/a
154 B Macon, GA 17:00:00 n/a n/a   20:45:00
60 H McAllen-Brownsville-Harlingen, TX 15:15:00 19:00:00 20:45:00   n/a
48 B Memphis, TN 17:30:00 n/a n/a   22:00:00
186 H Merced, CA 16:00:00 17:15:00 18:30:00   n/a
291 B Meridian, MS 16:00:00 n/a n/a   22:00:00
12 BH Miami-Ft. Lauderdale-Hollywood, FL 18:30:00 20:45:00 25:30:00   24:00:00
37 BH Middlesex-Somerset-Union, NJ 19:15:00 21:00:00 23:15:00   26:00:00
32 BH Milwaukee-Racine, WI 19:45:00 19:00:00 15:15:00   20:00:00
16 B Minneapolis-St. Paul, MN 18:15:00 n/a n/a   15:30:00
93 B Mobile, AL 18:15:00 n/a n/a   22:45:00
111 H Modesto, CA 19:15:00 19:45:00 19:30:00   n/a
253 B Monroe, LA 16:00:00 n/a n/a   23:15:00
77 H Monterey-Salinas-Santa Cruz, CA 18:15:00 21:00:00 20:45:00   n/a
151 B Montgomery, AL 17:45:00 n/a n/a   22:00:00
230 B Muskegon, MI 16:30:00 n/a n/a   23:45:00
164 B Myrtle Beach, SC 20:15:00 n/a n/a   24:00:00
44 B Nashville, TN 16:30:00 n/a n/a   17:45:00
18 BH Nassau-Suffolk (Long Island), NY 18:45:00 17:30:00 22:00:00   23:00:00
108 B New Haven, CT 19:15:00 n/a n/a   20:15:00
46 B New Orleans, LA 18:45:00 n/a n/a   24:00:00
1 BH New York, NY 19:30:00 22:45:00 27:00:00   26:45:00
139 H Newburgh-Middletown (Mid-Hudson Valley), NY 18:15:00 17:00:00 nsf intab   n/a
40 B Norfolk-Virginia Beach-Newport News, VA 17:45:00 n/a n/a   17:45:00
190 H Odessa-Midland, TX 18:45:00 24:15:00 13:30:00   n/a
53 B Oklahoma City, OK 18:00:00 n/a n/a   17:30:00
39 BH Orlando, FL 18:30:00 19:15:00 21:30:00   22:00:00
119 H Oxnard-Ventura, CA 17:00:00 17:45:00 23:45:00   n/a
150 H Palm Springs, CA 18:15:00 19:15:00 24:00:00   n/a
240 B Panama City, FL 16:45:00 n/a n/a   15:30:00
123 B Pensacola, FL 18:00:00 n/a n/a   19:30:00
6 BH Philadelphia, PA 18:45:00 23:15:00 23:30:00   25:15:00
15 H Phoenix, AZ 18:15:00 18:15:00 22:45:00   n/a
23 B Pittsburgh, PA 19:15:00 n/a n/a   19:45:00
24 H Portland, OR 17:45:00 16:00:00 20:00:00   n/a
161 B Poughkeepsie, NY 18:15:00 n/a n/a   22:30:00
34 H Providence-Warwick-Pawtucket, RI 20:00:00 16:30:00 18:30:00   n/a
251 H Pueblo, CO 17:15:00 19:00:00 nsf intab   n/a
43 B Raleigh-Durham, NC 16:15:00 n/a n/a   20:45:00
124 H Reno, NV 20:30:00 18:00:00 19:45:00   n/a
56 B Richmond, VA 16:45:00 n/a n/a   18:30:00
28 BH Riverside-San Bernardino, CA 18:45:00 18:45:00 20:45:00   21:30:00
115 B Roanoke-Lynchburg, VA 17:30:00 n/a n/a   23:30:00
54 B Rochester, NY 18:00:00 n/a n/a   20:45:00
26 BH Sacramento, CA 18:00:00 18:30:00 20:00:00   20:45:00
130 B Saginaw-Bay City-Midland, MI 19:45:00 n/a n/a   18:30:00
146 B Salisbury-Ocean City, MD 20:00:00 n/a n/a   19:30:00
31 H Salt Lake City-Ogden-Provo, UT 15:30:00 20:45:00 16:00:00   n/a
280 H San Angelo, TX 17:45:00 24:15:00 nsf intab   n/a
30 BH San Antonio, TX 18:45:00 22:45:00 24:00:00   20:30:00
17 BH San Diego, CA 17:00:00 17:45:00 22:30:00   20:45:00
4 BH San Francisco, CA 17:00:00 20:00:00 24:45:00   22:45:00
33 H San Jose, CA 15:45:00 21:45:00 29:00:00   16:45:00
173 H San Luis Obispo, CA 17:00:00 12:45:00 31:30:00   n/a
203 H Santa Barbara, CA 18:45:00 17:45:00 28:30:00   n/a
237 H Santa Fe, NM 17:00:00 20:15:00 22:00:00   n/a
210 H Santa Maria-Lompoc, CA 18:30:00 21:30:00 26:45:00   n/a
117 H Santa Rosa, CA 18:30:00 18:45:00 22:30:00   n/a
159 B Savannah, GA 17:15:00 n/a n/a   21:45:00
14 BH Seattle-Tacoma, WA 18:00:00 18:45:00 19:30:00   14:30:00
284 BH Sebring, FL 17:15:00 nsf intab nsf intab   17:00:00
132 B Shreveport, LA 15:00:00 n/a n/a   19:00:00
177 B South Bend, IN 18:00:00 n/a n/a   16:30:00
80 H Springfield, MA 18:00:00 21:30:00 18:30:00   n/a
19 B St. Louis, MO 18:00:00 n/a n/a   20:15:00
142 BH Stamford-Norwalk, CT 16:45:00 nsf intab 21:30:00   17:15:00
81 H Stockton, CA 19:30:00 18:30:00 19:30:00   n/a
163 B Tallahassee, FL 16:00:00 n/a n/a   16:45:00
21 BH Tampa-St. Petersburg-Clearwater, FL 18:30:00 18:30:00 19:15:00   21:30:00
260 B Texarkana, TX-AR 17:00:00 n/a n/a   17:00:00
84 B Toledo, OH 18:30:00 n/a n/a   17:30:00
138 BH Trenton, NJ 17:00:00 17:45:00 29:15:00   21:45:00
201 H Tri-Cities (Richland-Kennewick-Pasco), WA 16:45:00 17:30:00 23:30:00   n/a
62 H Tucson, AZ 18:00:00 19:15:00 23:15:00   n/a
191 B Tupelo, MS 17:45:00 n/a n/a   17:45:00
232 B Tuscaloosa, AL 15:30:00 n/a n/a   24:45:00
147 BH Tyler-Longview, TX 17:30:00 15:45:00 20:15:00   20:15:00
266 B Valdosta, GA 15:00:00 n/a n/a   18:30:00
129 H Victor Valley, CA 19:00:00 19:30:00 18:30:00   n/a
102 H Visalia-Tulare-Hanford, CA 19:00:00 18:30:00 19:45:00   n/a
197 BH Waco, TX 16:00:00 12:30:00 25:15:00   20:00:00
8 BH Washington, DC 16:30:00 16:15:00 18:15:00   22:45:00
47 BH West Palm Beach-Boca Raton, FL 18:45:00 19:00:00 17:45:00   22:45:00
257 BH Wichita Falls, TX 16:45:00 15:45:00 nsf intab   24:25:00
74 B Wilmington, DE 17:30:00 n/a n/a   20:30:00
176 B Wilmington, NC 17:45:00 n/a n/a   21:45:00
200 H Yakima, WA 18:45:00 15:30:00 18:00:00   n/a
118 B Youngstown-Warren, OH 19:30:00 n/a n/a   19:00:00
Average TSL 17:42:51 19:02:05 21:34:52   20:19:37

About the Data

“nsf intab” = not sufficient intab
“n/a” = not available

Data were derived from ranker runs made in Maximi$er® v10.0. Fall 2004 survey Metro Market Total Time Spent Listening (TSL) for Persons 12+ delineated by ethnic group, where available. Other =other, English-primary Hispanic, Black and Spanish-primary Hispanic were employed under the Demo button and TSL under the estimates button.

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