CONTENTS Market Changes Response Rate and Sample Representation Initiatives Diary Enhancements Metro Market Profile Information Service Enhancements Total Line Reporting Station Information Updates During the Fall 2006 Survey Key Dates Print-friendly version. More Presurvey Bulletins

Radio Presurvey Bulletin,
Fall 2006

This bulletin provides radio stations and other users of Arbitron services with information regarding Fall 2006 survey specification changes and key dates.

Market Changes

Condensed Markets Added
Two new Condensed markets are added effective with the Fall 2006 survey. These markets will be surveyed each Spring and Fall, as part of the Qualitative Diary Service. Effective with the Spring 2007 Radio Market Report, audience estimates for these markets will reflect a two-book average of the then-current (Spring or Fall) survey and the most recent previous (Spring or Fall) survey.

MARKET NAME METRO DEFINITION METRO TARGET NON-METRO TSA DEFINITION ETHNIC CONTROLS Kalispell-Flathead Valley, MT Flathead, MT Lincoln, MT Lake, MT 480 Sanders, MT N/A Las Cruces, NM Dona Ana, NM 560 Sierra, NM Hispanic

Condensed Markets Canceled
The Great Falls, MT, and Meadville-Franklin, PA, markets are canceled effective with the Fall 2006 survey.

Geographic Splits Established
There is one whole county in which a new geographic split has been established for the Fall 2006 survey:

Ethnic Controls Added
Three markets qualified for new Ethnic Controls effective with the Fall 2006 survey:

MARKET ETHNIC CONTROLS ADDED (BLACK/HISPANIC) ETHNIC POPULATION POPULATION % Fayetteville (Northwest Arkansas) Hispanic 29,500 10% Las Cruces, NM Hispanic 97,400 64% Rockford Hispanic 27,200 10%

High-Density Areas (HDAs) Established
The following counties are newly split effective with the Fall 2006 survey:

MARKET COUNTY SPLITS Atlanta Douglas, GA HDBA & Balance Atlanta Newton, GA HDBA & Balance Augusta, GA Richmond, GA HDBA & Balance Augusta, GA Edgefield, SC HDBA & Balance Dallas-Ft. Worth Denton, TX HDHA & Balance Fayetteville (Northwest Arkansas) Benton, AR HDHA & Balance Fayetteville (Northwest Arkansas) Washington, AR HDHA & Balance Houston-Galveston Montgomery, TX HDHA & Balance Memphis Tipton, TN HDBA & Balance Milwaukee-Racine Racine, WI HDHA & Balance Rockford Winnebago, IL HDHA & Balance Salt Lake City-Ogden-Provo Utah, UT HDHA & Balance

Ethnic Splits Added
The following ethnically split county has a new ethnic split portion effective Fall 2006:

Ethnic Splits Removed
The following ethnically split county had an ethnic split portion that is removed effective Fall 2006:

Ethnic Splits Collapsed
The following ethnically split counties are collapsed effective Fall 2006:

MARKET COUNTY OLD SPLIT Biloxi-Gulfport-Pascagoula Harrison, MS HDHA/Balance Biloxi-Gulfport-Pascagoula Jackson, MS HDBA/Balance New Orleans Jefferson, LA HDBA/Balance New Orleans Orleans, LA HDBA/Balance New Orleans St. Bernard, LA HDBA/Balance New Orleans St. Charles, LA HDBA/Balance Orlando Seminole, FL HDBA/Balance

Metro In-Tab Target Increases
Three Standard markets took a step in the Sample Increase program and will receive target increases effective Fall 2006:

MARKET MARKET TYPE SPRING 2006 TARGET FALL 2006 TARGET % TARGET INCREASE Lansing-East Lansing Standard    990 1,540 55% Las Vegas Standard 1,980 2,380 20% Fredericksburg Standard    680 1,100 62%