CONTENTS

Market Changes

Response Rate and Sample Representation Initiatives

Diary Enhancements

Metro Market Profile Information

Service Enhancements

Total Line Reporting

Station Information Updates During the Fall 2006 Survey

Key Dates

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Radio Presurvey Bulletin,
Fall 2006

Diary Enhancements

Changes to Instruction Page
Effective with the Fall 2006 survey, the instruction page on the inside of the diary cover is modified to incorporate Internet/satellite instructions.  These changes include a modification to the language describing the term “listening,” as follows:

“Listening” is any time you can hear a radio station—whether you choose the station or not. You may be listening to a radio on AM, FM, Internet or satellite. Be sure to include all your listening.

In addition, the instruction “If you listen over the Internet or to a satellite radio service, please include the station name or channel number” is added following the instruction “Write the call letters, dial setting or station name. If you don’t know, write down the program name,” and references to “Internet” and “satellite” are added to the checklist and sample appearing on the inside cover of the diary.

 

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