CONTENTS

Market Changes

Response Rate and Sample Representation Initiatives

Diary Enhancements

Metro Market Profile Information

Service Enhancements

Total Line Reporting

Station Information Updates During the Fall 2006 Survey

Key Dates

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Radio Presurvey Bulletin,
Fall 2006

Metro Market Profile Information

Magazine/Newspaper Circulation Data and Vehicle Registration Data
As a service to subscribers, Arbitron provides magazine and newspaper circulation data and vehicle registration data in the "Metro Market Profile" section of the Radio Market Report (Arbitron eBookSM). The Spring 2006 Radio Market Report sourced magazine and newspaper circulation data as current to June 2006. Please note that, in some instances, these data were instead current to December 2005. The Spring 2006 Radio Market Report sourced vehicle registration data in all instances as reflecting October to December of the 2006 model year. Vehicle registration data, in some instances, instead reflected January to June of the 2005 model year. For the Fall 2006 Radio Market Report, magazine and newspaper circulation data and vehicle registration data will be updated for all reported markets.

 

 

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