CONTENTS Market Changes Response Rate and Sample Representation Initiatives Diary Enhancements Metro Market Profile Information Service Enhancements Total Line Reporting Station Information Updates During the Fall 2006 Survey Key Dates Print-friendly version. More Presurvey Bulletins

Radio Presurvey Bulletin,
Fall 2006

Fall 2006 Response Rate and Sample Representation Initiatives

Pre-Placement Enhancement
Effective Fall 2006, all households with a mailable address at the time of selection receive a letter and pre-placement premium. Pre-placement postcards are no longer sent.

Minimum Premium Increases in Select Markets
In select markets, the minimum diary premium provided to survey respondents increases effective Fall 2006.

Special "Thank-You" Premium to Black, Hispanic, and Young Male Households
Households that meet Arbitron’s Differential Survey Treatment (DST) criteria—including Black, Hispanic, presence of Male 18-24, and presence of Male 25-34—receive a cash “thank-you” (prior to receipt of their diaries) for agreeing to participate in the radio survey. Effective Fall 2006, an increased premium is provided in select markets to households in which the household contains at least one household member who is Black or Hispanic, or who is a Male 18-24 or 25-34.

In additional select markets without an HDBA, households that contain at least one Black household member will receive a special “thank-you” premium. In additional select markets without an HDHA, households that contain at least one Hispanic household member will receive a special “thank-you” premium.

Special Premiums in Hurricane-Affected Markets
Households in markets eligible for Arbitron’s “Promised Incentive” initiative are advised that they will receive a cash premium for each returned diary. Effective Fall 2006, households in New Orleans and Biloxi-Gulfport-Pascagoula containing at least one household member who is Black or Hispanic will receive the maximum “Promised Incentive” premium currently in use.

In addition, effective with the Fall 2006 survey, non-Black and non-Hispanic households with a young male present (18-24 and 25-34) in New Orleans and Biloxi-Gulfport-Pascagoula will receive a special premium with the post-placement letter.