CONTENTS

Market Changes

Response Rate and Sample Representation Initiatives

Diary Enhancements

Metro Market Profile Information

Service Enhancements

Total Line Reporting

Station Information Updates During the Fall 2006 Survey

Key Dates

Print-friendly version.

More Presurvey Bulletins

 

Radio Presurvey Bulletin,
Fall 2006

Station Information Updates During the Fall 2006 Survey

Please remember to notify Arbitron in writing immediately of any call letter, Station Name, or other facility changes that occur at your station during the survey (September 21 – December 13).

Station updates that should be forwarded to Arbitron include:

ACCEPTED
THROUGH
Sign-On/Sign-Off Changes
 Fall Phase 2 ArbitrendsSM (Sep/Oct/Nov)**
 Fall Quarterly
Nov 15
Dec 13
Call Letter Changes Dec 13
*Network Affiliation Changes Dec 13
Rep Changes Dec 13
*Station Name Changes Dec 13
Station Facility Changes Dec 13
Technical Difficulties Dec 13

* Diary edit information is not retroactive and becomes effective upon our receipt.
** Summer times used for Phase 1.

Please address updates to:

Address:
Radio Station Relations
Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046-1572
Attention:  Station Information

Fax:  (410) 312-8619

Station information updates will be accepted through December 13. All updates will be acknowledged by letter or postcard. If you do not receive an update confirmation postcard, please contact Radio Station Relations at (410) 312-8062.

Station Information Profiles on file with Arbitron for the Fall 2006 survey can be reviewed online at www.ArbitronRadio.com. Click on the "Station Information Profiles" link, and enter the call letters of the station you want to review.

 

top

The policy and procedure amendment(s) set forth in this bulletin are hereby incorporated by reference into and deemed to amend and supersede in pertinent part the most recent Description of Methodology as published in the Local Radio Market Report or as otherwise furnished to subscribers.

For more detailed information on the topics in this bulletin, including the specific markets affected by Arbitron's ongoing efforts to improve sample quality, please contact your local Arbitron sales representative.