Radio Presurvey Bulletin,
Fall 2006
Total Line Reporting
Multibook Total Lines Available in Maximi$er®/Media Professional®
Starting with the Winter 2006 survey, Arbitron began offering Total Line Reporting
to stations that simulcast 100 percent, including commercials. Audience estimates
for simulcast stations that request Total Line Reporting are reported in a
combined total line with the call letters of the primary station (as selected
by the simulcast combo).
During the initial survey in which a combo receives Total Line Reporting, prior-survey estimates in the Radio Market Report (Arbitron eBookSM), TAPSCAN™, and third-party-processor data will reflect listening to only the primary station. Multibook averages during a combo’s initial survey will reflect one survey in which estimates for all partners are combined, averaged with listening in prior surveys to the primary station alone.
Subscribers to Arbitron’s Maximi$er and Media Professional services can produce multibook Total Line estimates for these combos simply by building a combo (in any survey prior to the start of Total Line Reporting) and selecting that combo for each survey in the multibook period.
Subscribing agencies and advertisers that do not have access to Maximi$er or Media Professional may obtain multibook Total Lines from station subscribers to Maximi$er or Media Professional, or may calculate multibook Total Lines using an ExcelTM worksheet that Arbitron has created for that purpose. A sample worksheet is available at the Arbitron Web site at:
Total Line
Reporting Averaging Worksheet
A list of Total Line Reporting stations is available at:
List of Total Line Reporting Stations
Questions regarding Total Line Reporting may be addressed to Dave Willinski at (410) 312-8396 or by e-mail at dave.willinski@arbitron.com.
