Radio Presurvey Bulletin,
Spring 2007
This bulletin provides radio stations and other users of Arbitron services with information regarding Spring 2007 survey specification changes and key dates.
PPM Markets
Additional PPM Market Added
Effective Spring 2007, the Continuous-Measurement radio market below is being converted from diary measurement to electronic measurement using Arbitron’s Portable People Meter™ (PPM™). Audience estimates based on diary measurement will not be available for report periods after Winter 2007 in this market:
Houston-Galveston
Additional Information on PPM Markets Available
Information on other PPM markets and on Arbitron’s PPM service, in general, is available in a separate PPM Presurvey Bulletin. Information is also available at: http://www.arbitron.com/portable_people_meters/home.htm
