CONTENTS

PPM Markets

Market Changes

Spring 2007 Response Rate and Sample Representation Initiative

Service Enhancements

Key Dates

Station Information Updates During the Spring 2007 Survey

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More Survey Bulletins
 

Radio Presurvey Bulletin,
Spring 2007

Service Enhancements

eDiary
Effective with the Winter 2007 survey, radio survey participants in diary-based markets received a traditional paper diary for each eligible household member and were also afforded the option to use an Internet-based electronic diary (eDiary), should the participant find the electronic diary more convenient or appealing.  To allow for further refinements to eDiary, the eDiary option is being suspended, effective with the Spring 2007 survey.  

 

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