CONTENTS

PPM Markets

Market Changes

Spring 2007 Response Rate and Sample Representation Initiative

Service Enhancements

Key Dates

Station Information Updates During the Spring 2007 Survey

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Radio Presurvey Bulletin,
Spring 2007

Station Information Updates During the Spring 2007 Survey

Please remember to notify Arbitron in writing immediately of any call letter, Station Name, or other facility changes that occur at your station during the survey (April 5June 27).

Station updates that should be forwarded to Arbitron include:

  ACCEPTED THROUGH
Sign-On/Sign-Off Changes/Total Line Reporting Changes Spring Phase 2 ArbitrendsSM (Mar/Apr/May)* May 30
Spring Quarterly June 27
Call Letter Changes June 27
Network Affiliation Changes** June 27
Rep Changes June 27
Station Name Changes** June 27
Station Facility Changes June 27
Technical Difficulties June 27

*Winter times used for Phase 1. 
**Diary edit information is not retroactive and becomes effective upon our receipt.

Please address updates to:

Address:
Radio Station Relations
Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046-1572
Attention: Station Information

Fax: (410) 312-8619

Station information updates will be accepted through June 27. All updates will be acknowledged by letter or postcard. If you do not receive an update confirmation postcard, please contact Radio Station Relations at (410) 312-8062.

Station Information Profiles on file with Arbitron for the Spring 2007 survey can be reviewed online at www.ArbitronRadio.com. Click on the Station Information Profiles link, and enter the call letters of the station you want to review.

The policy and procedure amendment(s) set forth in this bulletin are hereby incorporated by reference into and deemed to amend and supersede in pertinent part the most recent Description of Methodology as published in the Local Radio Market Report or as otherwise furnished to subscribers.

For more detailed information on the topics in this bulletin, including the specific markets affected by Arbitron’s ongoing efforts to improve sample quality, please contact your local Arbitron sales representative.

ArbitrendsSM, Portable People Meter™ and PPM™ are marks of Arbitron Inc.

 

 

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