CONTENTS

Market Changes

Response Rate and Sample Representation Initiatives

Research Enhancement

Network Update

Total Line Reporting

Personal Race/Ethnicity

Language Usage Weighting

Station Information Updates During the Summer 2006 Survey

Key Dates

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More Survey Bulletins

 

Radio Survey Bulletin,
Summer 2006

This bulletin provides radio stations and other users of Arbitron services with information regarding Summer 2006 survey specification changes and key dates.

 

Market Changes

Scarborough Market Added
Three Standard markets are added to the Scarborough service effective with Release 2 of 2006.  These markets are discontinuing RetailDirect® service effective with the Summer 2006 survey:

MARKET
Bakersfield
Chattanooga
Little Rock

 

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