CONTENTS Market Changes Response Rate and Sample Representation Initiatives Research Enhancement Network Update Total Line Reporting Personal Race/Ethnicity Language Usage Weighting Station Information Updates During the Summer 2006 Survey Key Dates Print-friendly version. More Survey Bulletins

Radio Survey Bulletin,
Summer 2006

Language Usage Weighting

Effective with the Winter 2006 survey, Arbitron implemented Language Usage Weighting in the Hispanic-controlled Metros listed below. This means that in addition to weighting based on sex/age, county and race (where applicable), in these markets, language usage among Hispanics is an additional weighting factor.

Nielsen Media Research is providing the Hispanic population universe estimates for language dominance to be used for weighting, based on the company’s two-year rolling Hispanic-language enumeration survey.
 
Subscribers using Maximi$er/Media Professional data have the ability to perform language breakouts using the current two-way split (Spanish dominant and English dominant). Plans are under way to expand the options in 2006.

Below is a list of the markets weighted for language usage.