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Radio Survey Bulletin,
Summer 2006
Response Rate and Sample Representation Initiatives
Consent Promised Incentive Extended to Additional Market
Effective with the Summer 2006 survey, the “Consent Promised Incentive” initiative
will be extended to five additional markets. Under this initiative, all households
that contain at least one household member who is Black, Hispanic or a male 18-34
years old in these markets will also receive a special post-placement “thank-you” premium.
