CONTENTS PPM Markets Market Changes Metro Definition Reevaluation Requests Key Dates Station Information Updates During the Summer 2007 Survey Print-friendly version. More Presurvey Bulletins

Radio Presurvey Bulletin,
Summer 2007

This bulletin provides radio stations and other users of Arbitron services with information regarding specification changes and key dates for the Summer 2007 survey (June 28 – Sept. 19).

PPM™ Markets

Information on PPM Markets Available
The following Arbitron radio markets will be measured electronically during the July 2007, August 2007, and September 2007 survey months using the Arbitron Portable People Meter™ service:

Houston-Galveston
Philadelphia

Information on Arbitron PPM markets and on the Arbitron PPM service in general is available in the separate PPM Survey Bulletin. Information is also available at: http://www.arbitron.com/portable_people_meters/home.htm

Market Changes

Market Frequency Change
One continuous-measurement market becomes a Standard “two-book” market effective with the Summer 2007 survey. This market, which is not being surveyed for the Summer 2007 survey, will be surveyed in Fall 2007 and for each Spring and Fall survey thereafter:

Hamptons-Riverhead

Metro Definition Reevaluation Requests

Arbitron Metro Survey Area definitions are reevaluated on a decennial basis, taking into account updated commuting data published in the decennial census. Arbitron Metro Survey Area definitions may also be reevaluated at the request of report subscribers.

Subscribers should note, however, that Metro Survey Area definition changes in any market scheduled for conversion from diary measurement to PPM measurement must be finalized within the 12 months prior to the market’s first pre-currency report period. Requests for Metro definition reevaluations of any market scheduled for conversion to PPM service should therefore be made more than 12 months in advance of pre-currency reporting. In addition, to ensure a smooth transition from diary measurement to electronic measurement, market definition requests involving the addition or deletion of Metro counties (or county equivalents) will not be considered for any PPM currency or pre-currency market until three years after the market’s first pre-currency report period, or until January 2011, whichever comes first. Arbitron will continue to implement changes involving the creation or consolidation of split counties (or county equivalents) in diary markets that have been converted to PPM markets, provided the changes do not require the addition or deletion of the corresponding whole counties.

Key Dates

Station Information Updates During the Summer 2007 Survey

Please remember to notify Arbitron in writing immediately of any call letter, Station Name, or other facility changes that occur at your station during the survey (June 28 – Sept. 19).

Station updates that should be forwarded to Arbitron include:

*Winter times used for Phase 1.
**Diary edit information is not retroactive and becomes effective upon our receipt.

Please address updates to:

Address:
Radio Station Relations
Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046-1572
Attention: Station Information

Fax: (410) 312-8619

Station information updates will be accepted through September 19. All updates will be acknowledged by letter or postcard. If you do not receive an update confirmation postcard, please contact Radio Station Relations at (410) 312-8062.

Station Information Profiles on file with Arbitron for the Summer 2007 survey can be reviewed online at www.ArbitronRadio.com. Click on the Station Information Profiles link, and enter the call letters of the station you want to review.

The policy and procedure amendment(s) set forth in this bulletin are hereby incorporated by reference into and deemed to amend and supersede in pertinent part the most recent Description of Methodology as published in the Local Radio Market Report or as otherwise furnished to subscribers.

For more detailed information on the topics in this bulletin, including the specific markets affected by Arbitron’s ongoing efforts to improve sample quality, please contact your local Arbitron sales representative.

Arbitrends^SM, Arbitron Portable People Meter™ and Arbitron PPM™ are marks of Arbitron Inc.