CONTENTS

Market Changes

Total Line Reporting

Personal Race/Ethnicity

Language Usage Weighting

Small Market Reporting Enhancements

Test of Revised Diary Instructions

Winter 2006 Diary Revisions

Winter 2006 Response Rate and Sample Representation Initiatives

Minimum Reporting Standards (MRS)

Key Dates

Station Information Updates During the Winter 2006 Survey

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Radio Survey Bulletin,
Winter 2006

Minimum Reporting Standards (MRS)

The stations listed in Arbitron Radio Market Reports and other Arbitron services are those that meet the applicable Minimum Reporting Standards (MRS).  

To meet MRS for Arbitron's Radio Market Report (RMR), Summary Data Set (SDS), and ArbitrendsSM services, a non-simulcast station must meet all three of the following criteria (Persons 12+, Monday-Sunday, 6AM-Midnight):

  1. At least five minutes of listening within a quarter-hour in 10 Metro diaries; and
  2. .495 Metro Cume Rating; and
  3. .05 Metro Average Quarter-Hour (AQH) Rating.

Noncommercial stations are not reported in the RMR, SDS, or Arbitrends.

To meet MRS for Arbitron's Maximi$er and Media Professional services, in Standard markets (and Condensed markets that contain an embedded Metro), a non-simulcast station must meet only one criterion:

  • At least five minutes of listening within a quarter-hour in 10 diaries in the Metro, the TSA, or, if applicable, the DMA.

To meet MRS for Arbitron's Maximi$er and Media Professional services in non-embedded Condensed markets, a non-simulcast station must meet only one criterion:

  • At least five minutes of listening within a quarter-hour in one diary in the Metro or the TSA.     
Noncommercial stations are eligible to be reported in Arbitron's Maximi$er and Media Professional services.