CONTENTS

Market Changes

Total Line Reporting

Personal Race/Ethnicity

Language Usage Weighting

Small Market Reporting Enhancements

Test of Revised Diary Instructions

Winter 2006 Diary Revisions

Winter 2006 Response Rate and Sample Representation Initiatives

Minimum Reporting Standards (MRS)

Key Dates

Station Information Updates During the Winter 2006 Survey

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Radio Survey Bulletin,
Winter 2006

Station Information Updates During the Winter 2006 Survey

Please remember to notify Arbitron in writing immediately of any call letter, Station Name, or other facility changes that occur at your station during the survey (January 5 – March 29).

Station updates that should be forwarded to Arbitron include:

ACCEPTED
THROUGH
Sign-On/Sign-Off Changes
  Winter Phase 2 Arbitrends (Dec/Jan/Feb)**
  Winter Quarterly
March 1
March 29
Call Letter Changes March 29
*Network Affiliation Changes March 29
Rep Changes March 29
*Station Name Changes March 29
Station Facility Changes March 29
Technical Difficulties March 29

* Diary edit information is not retroactive and becomes effective upon our receipt.
** Fall times used for Phase 1.

Please address updates to:

Address:
Radio Station Relations
Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046-1572
Attention: Station Information

Fax:  (410) 312-8619

Station information updates will be accepted through March 29. All updates will be acknowledged by letter or postcard. If you do not receive an update confirmation postcard, please contact Radio Station Relations at (410) 312-8062.

Station Information Profiles on file with Arbitron for the Winter 2006 survey can be reviewed online at www.ArbitronRadio.com. Click on the "Station Information Profiles" link, and enter the call letters of the station you want to review.

 

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The policy and procedure amendment(s) set forth in this bulletin are hereby incorporated by reference into and deemed to amend and supersede in pertinent part the most recent Description of Methodology as published in the Local Radio Market Report or as otherwise furnished to subscribers.

For more detailed information on the topics in this bulletin, including the specific markets affected by Arbitron's ongoing efforts to improve sample quality, please contact your local Arbitron sales representative.

ArbitrendsSM, Maximi$er® and Media ProfessionalSM are marks of Arbitron Inc.
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DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.