CONTENTS Market Changes Total Line Reporting Personal Race/Ethnicity Language Usage Weighting Small Market Reporting Enhancements Test of Revised Diary Instructions Winter 2006 Diary Revisions Winter 2006 Response Rate and Sample Representation Initiatives Minimum Reporting Standards (MRS) Key Dates Station Information Updates During the Winter 2006 Survey Print-friendly version. More Survey Bulletins

Radio Survey Bulletin,
Winter 2006

Test of Revised Diary Instructions

In February 2006, Arbitron will conduct a live test of revised diary instructions in 25 markets.

The current diary does not ask respondents to indicate whether they listen to radio stations over the Internet or via satellite services. The revised instructions will clarify that listening can be to over-the-air radio, the Internet, and/or satellite radio. The diary instruction page will modify the definition of "listening" as follows:

"Here's what we mean by 'listening':  'Listening' is any time you can hear a radio—whether you choose the station or not. You may be listening to radio on AM, FM, the Internet or satellite. Be sure to include all your listening."

Instructions will refer to Internet and satellite radio in the diary "Checklist":

"Include AM, FM, Internet or satellite for each entry?"

We will include an Internet and satellite reference in the diary example:

"If you listen over the Internet or to a satellite radio service, please include the station name or channel number."

 Examples: "Internet - WGXP" and "Alpha Satellite - Ch. 288"