Radio Survey Bulletin,
Winter 2006
Winter 2006 Diary Revisions
Personal Race/Ethnicity
To support the implementation of Personal Race/Ethnicity, effective Winter
2006, personal race and ethnicity questions have been added to monolingual
(English) diaries; and personal race, ethnicity, and language questions have
been added
to bilingual (English-Spanish) diaries. Hispanics in all radio markets will
receive bilingual diaries.
Greater Placement Control
To help ensure greater control of diary placement, effective Winter 2006, the
county, state and zip code to which diaries are mailed will be used to place
survey diaries in the in-tab sample; county, state and zip code
information will no longer be solicited in the diary.