CONTENTS Market Changes Total Line Reporting Personal Race/Ethnicity Language Usage Weighting Small Market Reporting Enhancements Test of Revised Diary Instructions Winter 2006 Diary Revisions Winter 2006 Response Rate and Sample Representation Initiatives Minimum Reporting Standards (MRS) Key Dates Station Information Updates During the Winter 2006 Survey Print-friendly version. More Survey Bulletins

Radio Survey Bulletin,
Winter 2006

Winter 2006 Response Rate and Sample Representation Initiatives

Response Rate Treatment in "Low-Response" Metros Extended
Effective Winter 2006, an ongoing response rate initiative will be expanded to three additional markets. All mailable households in these markets receive a letter and a cash incentive prior to the diary placement call. In addition, households that meet Arbitron's Differential Survey Treatment (DST) criteria—including Black, Hispanic, presence of Male 18-24, and presence of Male 25-34—receive a cash "thank-you" for agreeing to participate in the radio ratings survey. A letter with the cash premium is mailed within 24 hours of the consent.

Special "Thank-You" Premiums
Effective Winter 2006, households that contain a Black member will receive a special "thank-you" post-placement premium in three Black ethnically controlled markets without an HDBA.

Effective Winter 2006, households that contain a Hispanic member will receive a special "thank-you" post-placement premium in two Hispanic ethnically controlled markets without an HDHA.